Product Marketing Manager, Staffbase
B2B SaaS
Employee communications platform
Open for applications
Employee communications platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
Staffbase's mission is to unite companies and their employees behind a common purpose.
Role
Who you are
- Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting
- Highly analytical. Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
- Excellent communication, presentation, and interpersonal skills
- Motivation, flexibility, and the ability to work independently
- Comfort working in a cross-departmental role requiring you to communicate often and well with others, as well as thrive in a highly distributed team
- Curious, strategic, detail-oriented, and creative
- Excellent English language skills (C2) and business fluent German skills (C1)
What the job involves
- As a Product Marketing Manager for our Email product line, you will be a member of the team responsible for creating the story we tell about Staffbase Email, as well as the plan for getting that story on the ground.
- You will be an advocate for our product’s value, practical use cases, and relative competitive benefits. You will immerse yourself in the market to gain knowledge to help you analyze and optimize our go-to-market strategy.
- Success in this role will require an analytical thinker with the ability to build strong partnerships across various functions and businesses
- Build and manage relationships with product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy
- Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc
- Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
- Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes). Spearhead collateral creation based on your frameworks
- Continually research competitors, including their messaging, business strategy, and feature offerings. Own keeping detailed competitor information up to date
- Frontline support for sales, partner, and customer teams including technical knowledge and positioning expertise
Our take
Since launching in 2014, Staffbase has grown into a major name in the internal communications niche. Its platform is used by the likes of Samsung, ALDI, DHL, and Domino’s to create branded, mobile-first communication and information sharing tools which can access a company’s intranet from anywhere.
Staffbase has managed to set itself apart to some extent from the range of other internal communication apps like Slack and Teams by focusing on building a product tailored towards dedicated internal communication teams, rather than taking a more general approach.
This is proving to be a good decision as, with the shift to remote and hybrid working, the last few years have seen Staffbase gather serious momentum. A 2021 merger with Canadian competitor Banantang has been followed up by a series of major funding rounds and a rise to unicorn status. As well as this, it’s been expanding its own product portfolio through a number of strategic acquisitions as it looks to stay ahead of the competition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$123.5m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $323.5m
Company benefits
- Financial Benefits: Let’s talk about money – all Staffbase employees get stock options granted (ESOP). When the company wins, you win, too. Additionally, we offer country-specific pension plans to all employees.
- Health@Staffbase: We care about your physical and mental health. Staffbase provides mental health resources with certified clinicians via phone, email, chat, and video. Beyond healthy snack options, drinks, and dynamic workspaces, we also offers free sports courses.
- Ongoing Learning: We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on education.
- Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
- Flexibility: When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work from home as well as full-time and part-time options.
- Generous Vacation Policies: Taking time off is important. We want you to take vacation and give your body and mind a break when you need it.
- Fun Stuff: From virtual art nights to scavenger hunts: there are no limits when it comes to fun team building activities at Staffbase. Once a year, we all gather for THE ONE BIG internal event: Staffbase Camp.
- Giving Back: Giving back is important to us. Every employee can volunteer one day per year at an organization of choice. On top, Staffbase contributes with a donation.
- Lease a Bike: We offer our employees loaned bicycles and cyclists' safety equipment as a tax-free benefit. It’s an initiative to promote healthier journeys to work and to reduce environmental pollution. This benefit is currently available in Germany, UK, and the Netherlands.
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase.
Lutz Gerlach
(COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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