Sales and Marketing Administrator, Withings
More information about location
3 days a week in office
Smart product and app designers
Be an early applicant
Smart product and app designers
201-500 employees
Be an early applicant
More information about location
3 days a week in office
201-500 employees
Company mission
To create technology that people love, to make better health part of daily life.
Role
Who you are
- 2-3 years of experience in sales or marketing (retail experience preferred)
- Strong desire to work in a fast-paced sales and marketing environment
- Passion for working with an innovative leader in connected health
- Solid understanding of communication and marketing tactics, particularly online and retail
- Strong reasoning and analytical skills, with the ability to think and work strategically
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Keen interest in connected devices, health, and well-being, and a desire to work in a startup environment
- Proactive and able to take initiative
- Willingness to travel to sales and marketing team events
What the job involves
- Withings, a leader in Connected Health devices, is seeking an intermediate-level Sales and Marketing Administrator to join our US Sales and Marketing team in our Boston office
- As a key member of our Sales and Marketing team, you will report to the US Director of sales and marketing and actively participate in all departmental activities to drive our retail business forward
- You will gain firsthand experience in how Withings brings innovative products to market, become a key stakeholder in the US customer's shopper journey, and develop expertise in online and offline marketing tactics to reach our target audience
- You will work closely with internal and external teams to support Withings' retail presence and new product launches
- This unique role involves collaborating with both our French counterparts and directly with retailers and external vendors
- When not in the office, you may work remotely, travel, or conduct in-store audits
- Collaborate with cross-functional teams—product, studio, and brand—to optimize product positioning for the US market
- Participate in the Go-To-Market process for new product launches
- Benchmark competitors and provide recommendations to the sales team
- Manage in-channel marketing projects for various retail accounts
- Present and understand the US Withings customer's shopper journey
- Conduct competitive analysis for new product and account launches
- Monitor market trends to identify new marketing opportunities
- Analyze store visits to provide retail intelligence
- Actively participate in sales and marketing events
- Identify opportunities with existing partners and cultivate new partnerships to expand Withings' retail and distribution networks
- Develop account strategies aligned with the overall online and offline channel strategy
- Collaborate with retail partners to manage optimal inventory levels to drive sell-in and sell-through
- Develop business plans detailing unit volume, revenue, market share, and product mix
- Deliver regular and accurate reporting on strategic progress and forecasting to internal and external stakeholders
- Work with marketing and product teams to develop regional launch strategies and individual channel programs to increase shelf space and drive sales
- Partner with retail accounts to identify channel marketing opportunities to enhance market penetration and sales activities
- Onboard new retail partners in collaboration with the operations team to ensure all requirements are met
- Provide new retail partners with marketing materials, product setup sheets, and necessary onboarding documentation
- Travel to trade shows and retail partner events throughout the year
- Reconcile promotional campaigns with key retailers and maintain accurate accounting of promotional funding
- Maintain the US retail promotional calendar across multiple retail accounts
- Conduct account auditing
- Conduct competitive analysis to support new product/account launches and monitor market trends to identify opportunities to strengthen our competitive advantage
- Ensure effective implementation of channel marketing projects for various retail accounts, focusing on profitability and brand awareness
- Develop the merchandising strategy (displays) and oversee the creation of sales support tools (catalogs, signage) to enhance the point-of-sale experience
- Organize the calendar of in-store events and associated training plans
- Manage online product listings to enhance the quality of page content
- Design marketing plans in partnership with retail accounts, including digital media planning, newsletters, email, search, and acquisition campaigns
- Coordinate training and support plans for the sales team to define business priorities (marketing arguments, data, promotional plans, training) and drive new business opportunities
Our take
Withings have been merging stylish design with IoT-connected health since 2009. Spanning engineering, data science, and healthcare, the Parisian company are behind products such as the Apple-connected Body Smart scales which includes an “eyes closed” mode, hiding the weight from the user but harvesting the data to keep tabs on health.
Withings was the first company to release such smart-scale products and has expanded its offerings over time. Other products in the Withings range include hybrid watches, blood pressure monitors, and sleep analysis tools.
Though working within a crowded market, the maturity of Withings has meant that it has years of experience behind it and has grown its team steadily over time. With considerable funding, the company now has offices across Europe, the USA, and Asia.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2020
$60.9m
SERIES B
Dec 2015
$0.5m
GRANT
Total funding: $94.8m
Company HQ
Issy-les-Moulineaux, France
Leadership
Eric Carreel
(Chairman)Currently President of Invoxia and Sculpteo, Chairman of Zoov. Previously CTO of Thomson and Co-Founder and CEO of Inventel.
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