Senior Insight Analyst, LiveScore Group
Commercial
More information about location
4 days a week in office (Soho, London )
Real-time sports scores and free-to-air live stream service
Job no longer available
Real-time sports scores and free-to-air live stream service
501-1000 employees
Job no longer available
More information about location
4 days a week in office (Soho, London )
501-1000 employees
Company mission
To grow the world's leading sports ecosystem
Role
Who you are
- Strong grasp in digital advertising, yield optimisation, ad monetisation or performance metrics in the media landscape. Experience working within sports, publishing, or media organisations a bonus
- Advanced understanding of SQL (Big Query) and analysing large datasets. Analytical languages (Python, R) are a plus
- Experience with visualisation and reporting tools (Tableau, Looker Studio or similar) or large data such as Google Ad Manager (GAM) or Adobe Analytics
- Ability to think commercially and analytically, balancing ad optimisation goals with UX and product performance
- Ability to turn complex concepts into actionable recommendations and deliver regular reporting and insights
- Ability to learn in a fast-changing work environment, diving in to challenges and proactively identifying opportunities and providing solutions
- Ability to coach and mentor other members of the team with a friendly and sociable nature
- Confident communicator who collaborates effectively across teams and can engage senior stakeholders with clarity and influence
- Segmentation, clustering or modelling experience desirable but not essential
What the job involves
- This is an exciting time to join our team at LiveScore Media, where you’ll be positioned at the forefront of decision-making and strategic planning, shaping how millions of users around the globe interact with sports
- The Insights team is an integral and fast expanding department within LiveScore Group
- As a Senior Commercial Analyst, you will support data driven decision making across the business to advise senior leaders within the LiveScore Media department
- We’re looking for a data-driven enthusiast with commercial acumen to take ownership of our ad-unit performance, working to maximise revenue across various ad inventory channels, inventory types and performance metrics
- You’ll be empowered to make meaningful contributions, translating complex data and identifying monetisation and growth opportunities that influence key strategic decisions
- You’ll collaborate with teams and senior stakeholders across the business, turning insights into impact.
- We value innovation and give our analysts the freedom to experiment with new tools, technologies, training and techniques
- Analyse and deliver insight to optimise ad performance metrics (e.g. eCPM, fill rate, viewability, CTR) across inventory types and channels (programmatic, direct etc) to identify performance & revenue growth opportunities
- Conduct in-depth analysis of ad inventory dynamics to identify underperforming segments, channels, inventory inefficiencies, and untapped monetisation opportunities
- A proven track record of leading projects, working collaboratively with various stakeholders in cross-functional departments and driving actionable insight & recommendations
- Design and execute A/B tests and experiments to optimise ad placement and formats with supporting analysis
- Improve data collection and reporting processes and maintain the integrity of commercial data sources
- Closely monitoring, managing and assisting in forecasting plans & budgets for LiveScore Media and within the ad ecosystem
- Monitoring overall business performance and driven to investigating changes in core KPIs that impact the Media business
- The ability to prioritise personal tasks efficiently through understanding business needs and value
- Self- identify areas of improvement within the business through proactive analysis and self-thought initiatives to support business growth
- Apply segmentation analysis techniques to understand audience behaviour, ad engagement patterns, and value differentiation across user cohorts
- Use SQL and other tools to deliver proactive insights, deep-dive into user behaviour, inventory performance, and trends to support monetisation strategies
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend over $10B on sports rights in 2024 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using this funding to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Soho, London, UK
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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