Senior Manager of GTM Programs, Crunchyroll
$67.98 - $79.89 USD Per Hour
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$67.98 - $79.89 USD Per Hour
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
- Experience supporting product launches, GTM programs, and integrated marketing campaigns
- Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
- Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
- Experience managing multiple workstreams across cross-functional teams
- Familiarity with campaign localization, website or promotional launches, and marketing QA
- Experience with Wrike or a similar project management tool
- Experience working with teams across different countries or markets
- Available for a contract position
What the job involves
- We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns
- You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch
- You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving
- Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
- Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
- Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
- Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
- Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
- Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications
- Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations
- We are considering remote applicants for this contract position
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. This move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivalled library of anime content, boasting over 44,000 episodes, attracting over 21M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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