Paid User Acquisition Manager, NewsBreak

• Bachelor's degree or higher in Business, Marketing, Statistics, Computer Science, or related field
• 5+ years of experience in mobile app growth, user acquisition, or performance marketing
• Hands-on experience running campaigns on Meta, Google, TikTok, or other major advertising platforms
• Strong analytical and quantitative skills; proficiency in SQL, Excel, or BI tools (e.g., Tableau, Looker, Data Studio)
• Excellent communication skills and ability to collaborate across teams
• Self-starter with innovative thinking and problem-solving ability

Desirable

• We are looking for a dynamic and innovative Paid User Acquisition Product Manager with strong expertise in mobile app growth. The ideal candidate will focus on optimizing the entire user acquisition funnel, from ad impressions and clicks to app installs and completed registrations
• Develop and execute paid acquisition strategies across major ad platforms (Meta, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user growth and maximize ROI
• Optimize ad creatives, campaign structures, targeting, and bidding strategies to improve efficiency
• Improve App Store Optimization (ASO) and landing page conversion rates to increase installs and registrations
• Design and manage A/B and multivariate tests; analyze results to inform funnel optimization
• Monitor and analyze key performance metrics (CTR, CVR, CAC, LTV, ROAS) to support data-driven decision-making
• Partner with cross-functional teams (marketing, product, data science, design) to execute growth initiatives quickly and effectively
• Collect and analyze user feedback and behavioral data to refine acquisition and retention strategies