Content Marketing Executive, GoCardless
£37.6-56.4k
Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£37,600 - £47,000) of the pay range until performance can be assessed in role & Equity: All permanently employed GeeCees get equity to share in our success.
Making payments easier for everyone
Posted today
Making payments easier for everyone
501-1000 employees
Posted today
£37.6-56.4k
Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£37,600 - £47,000) of the pay range until performance can be assessed in role & Equity: All permanently employed GeeCees get equity to share in our success.
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally
- You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them
- You will have previous experience working in a B2B marketing content role
- You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines
- You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics
- You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging
- You use data to validate ideas and measure impact, while valuing the creative spark you bring
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns
- You’re at ease managing multiple projects at once and have strong time management skills
- You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work
- You have experience and are at ease using CMS
- You have a strong understanding of SEO and you will have worked on SEO-specific projects or with SEO managers before
- UX copywriting experience would be beneficial but not essential
What the job involves
- The role is for a Content Marketing Manager to work across our acquisition activities, creating content that enables us to attract and acquire target customers by utilising organic and paid channels
- The role reports directly to our Head of Content and will collaborate closely with our Acquisition Team, which comprises SEO, affiliates, and paid marketing
- The person in this role will be instrumental in shaping our approach to creating user journeys that maximise activation intent across our priority regions
- This will include working with SEO and growth marketers to form a conversion rate optimisation experiment roadmap, developing a scaleable approach to global content generation and collaborating on integrated marketing campaigns that capitalise on timebound opportunities
- Create messaging frameworks for integrated campaigns
- Create and test content across multiple formats, including video, social, display advertising and long-form blogs and guides
- Create personalised prospect journeys across paid campaigns
- Ensure that content across owned channels are SEO-optimised and at a consistently high standard
- Where appropriate, appoint and manage external contributors to assist in producing content
- Be a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in over 30 countries, processing over $130B annually across more than 2500 for 100,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022. With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 9 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.3m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all permanent employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Articles
Leadership
Hiroki Takeuchi
(Co-Founder & CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. Hiroki was previously a Business Analyst at McKinsey & Company.
Matt Robinson
(Co-Founder & Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Diversity, Equity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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