Digital Marketing Manager, Amazon

• Are you skilled at creating cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our target audience
• The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers
• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in multi-territory campaign management

Desirable

• We’re looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads
• Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs
• Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys
• With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more
• We are looking for a Digital Marketing Manager to join our growing team and reach our customers, current and prospective, with stories and facts about Amazon Ads, across a variety of channels: including email, mobile, and our Ads UI
• Key to success in this role are an ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale
• You will be responsible for building, executing, and QA’ing digital experiences and reporting on results for a high-visibility global program
• The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems)
• This role requires synthesizing customer insights, performance signals, and predictive models that inform campaign strategy and drive personalized, data-driven marketing experiences
• The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment
• This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time
• You will also cross-share learning with global teams to share best practices and insights
• Our team values attention to detail, the ability to work autonomously, motivation to find better solutions for our customers, and having fun while accomplishing our goals together
• Plan, create, and launch cross-channel marketing initiatives that drive adoption of Amazon Ads solutions
• Partner with data science teams to execute AI-driven, science-led customer journeys - translating predictive models and performance signals into personalized marketing communications
• Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities
• Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages
• Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary
• Optimize against key metrics including CTR, open rates, attribution metrics, and engagement to drive measurable improvements in customer experience and business outcomes
• Leverage CRM tools to increase campaign performance
• Track best practices, monitor industry trends, and make recommendations
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns