Digital Marketing Associate, YipitData

• If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for
• 2–4 years of experience in marketing, communications, media, or a related field
• Hands-on experience executing at least one external-facing marketing channel, such as:
• Paid digital advertising
• Social media
• Media or reporter outreach
• Partnerships or co-marketing initiatives
• Strong written communication skills with high attention to detail
• The ability to manage multiple projects and deadlines in a fast-paced environment
• A data-informed mindset, with an interest in measuring and improving brand awareness and engagement

Desirable

• We’re hiring a Digital Marketing Associate to help execute and scale our paid advertising, social media, earned media, and partnership efforts, with a strong focus on driving brand awareness and external visibility
• This U.S. -based role is ideal for a marketing professional who enjoys working across external-facing channels and balancing hands-on execution with thoughtful strategic input
• In this role, you’ll partner closely with senior marketing leadership to bring paid, social, media, and partnership strategies to life—helping increase awareness, reach, and engagement among priority audiences
• You’ll own meaningful day-to-day execution and coordination across channels, directly shaping how our brand shows up in the market
• As Our Digital Marketing Associate You Will:
• Paid Advertising (LinkedIn & Google)
• Execute, manage, and optimize paid advertising campaigns across LinkedIn and Google with an emphasis on awareness, reach, and engagement
• Support audience targeting, creative testing, and budget pacing
• Monitor performance and report on metrics such as impressions, reach, and CTR
• Collaborate with internal teams on landing pages, messaging, and campaign assets
• Social Media Strategy & Execution
• Help shape and maintain a consistent social media strategy designed to increase brand awareness and engagement
• Own the social content calendar and publishing cadence
• Draft and publish posts, collaborate on visuals, and ensure messaging is on-brand
• Track engagement and performance trends and share insights and recommendations
• Media & Reporter Outreach
• Support earned media efforts focused on outreach and placements, including:
• Researching relevant reporters and publications
• Maintaining media and reporter contact lists
• Coordinating contributed content, quotes, and background materials
• Track media placements and support reporting on awareness impact
• Partnerships & External Relationships
• Help manage and maintain marketing-related partnerships that expand reach and awareness
• Coordinate deliverables, timelines, and communications with external partners
• Support co-marketing efforts, sponsorships, and partnership-driven initiatives
• Keep partnership documentation and status updates organized and up to date
• Cross-functional Collaboration
• Work closely with content, design, and leadership teams to support awareness-driven initiatives
• Help document learnings and best practices across channels