Vice President of Product Marketing, Rokt
$300-500k
OTE
$230-290k
BASE
+ Equity
4 days a week in office
eCommerce technology & software solutions
Be an early applicant
eCommerce technology & software solutions
501-1000 employees
Be an early applicant
$300-500k
OTE
$230-290k
BASE
+ Equity
4 days a week in office
501-1000 employees
Company mission
To make eCommerce smarter, faster, and better.
Role
Who you are
- 12+ years in B2B SaaS product marketing, with a strong preference for MarTech, AdTech, or data platform experience
- 3+ years leading and scaling a PMM team; capable of hiring, coaching, and retaining top talent
- Expertise in building GTM for technical and enterprise-grade products; CDP or composable stack exposure is a plus
- Outstanding communicator: able to craft crisp narratives, simplify complexity, and translate features into business value
- Comfortable navigating matrixed orgs and evolving product portfolios, especially in post-acquisition settings
- High agency, low ego: thrives in ambiguity, leads with curiosity, and raises the bar without over-engineering
What the job involves
- We’re looking for a strategic, people-first marketing leader to own Product Marketing for mParticle by Rokt. As VP, Product Marketing, you’ll lead a team of PMMs responsible for positioning, enablement, competitive strategy, and go-to-market execution across the mParticle portfolio
- Reporting into mParticle’s CEO, you will be the connective tissue between Product, Sales, Partnerships, and Marketing, ensuring mParticle by Rokt stands apart in a crowded, fast-moving market
- This role is both strategic and executional, with the opportunity to shape mParticle by Rokt's narrative post-acquisition, while building and scaling a team that amplifies our product-led growth and commercial impact
- Define Product Positioning: Develop differentiated messaging frameworks, narratives, and customer value propositions for the mParticle portfolio, grounded in AI, data activation, and user relevance
- Lead Go-to-Market Execution: Partner with Product, Revenue, and Enablement teams to launch products and features that drive commercial outcomes and accelerate enterprise adoption
- Market & Buyer Insights: Own voice-of-customer programs, competitive intelligence, and segmentation research to inform positioning and shape product strategy
- Drive Cross-Functional Alignment: Align key stakeholders across Marketing, Product, Sales, and Partnerships to deliver unified, effective GTM strategies and launches
- Elevate Sales Enablement: Build compelling decks, battlecards, ROI models, and customer-facing content that sharpen messaging, shorten cycles, and improve win rates
- Build & Scale a High-Performing Team: Hire, develop, and retain top-tier product marketing talent. Set clear expectations, define career paths, and create a high-feedback, high-growth culture
- Coach & Mentor: Provide ongoing development and coaching for team members; foster strategic thinking, executional excellence, and cross-functional collaboration
- Operationalize Product Marketing: Define and scale repeatable processes for launch planning, market research, and field enablement across the mParticle business
Our take
eCommerce marketing company Rokt is helping brands leverage the power of good timing. With Rokt, brands can present their customers with AI-curated offers and messages at every stage in their transaction, at tailored times of the day, or to market themselves at the point of transaction on other major eCommerce sites.
The idea is that “transaction moments” are when shoppers are most inclined to engage further with the brand or its products - the success of Rokt’s clients, and the runaway success of Rokt itself, show that it's successfully cracked it.
Rokt has a strong client base that includes giants like Groupon, GoDaddy, and Disney, and after hitting Unicorn status, it is eyeing up a US IPO. This should come as no surprise - the surge in eCommerce trade over recent years has led to most companies investing in tools to stay competitive.
Rokt has expanded its tool suite since it first started up, and will be focused on continuing to innovate to keep ahead of the MarTech pack, and abreast of changing demand in the rapidly shifting market. The eCommerce marketing tech sector has ballooned to a $120B global operation - Rokt is positioned comfortably to keep ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2021
$325m
SERIES E
Oct 2020
$80m
SERIES D
Total funding: $487.8m
Company benefits
- Interest groups, sports clubs, and social events
- Global training events & online training courses
- Stock options
- Global all-staff events in amazing locations (Phuket, Thailand in January 2020)
- Generous relocation packages
- Generous time off
- Parental leave
- Mental health and wellness days
- Paid Sabbatical for employees who have been with us 3 years or more
- £55 per month social/wellness allowance, 6 sessions with a licensed therapist, 6 coaching sessions and other mental health perks
- Gym membership
- Premium health insurance
- £25 per month telephone allowance
Company HQ
Hudson Square, New York, NY
Leadership
Bruce Buchanan
(CEO)Previously a Principal at Boston Consulting Group, before serving as Chief Commercial Officer, then Group Chief Executive Officer at Jetstar Airways.
Justin Viles
(Advisor)Previously worked on strategic partnerships in the APAC region for Google, before moving on to co-found and serve as CEO at Rocklive.
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