Marketing Manager, Instacart

• Bachelor's Degree required
• 4+ years of experience with in-store/retailer marketing
• Organized work flow and strong attention to detail
• Experience executing marketing campaigns in store
• Excellent written and verbal communication skills; ability to interact at senior levels of the organization
• Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
• Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes

Desirable

• We’re looking for a Marketing Manager who will own the execution for Caper Cart launches and expansions
• This person will collaborate closely with the Ops, Product and Customer Success Manager teams to ensure Caper Carts are successful in market post launch
• As a member of the Caper marketing team, you’ll be responsible for developing in store campaign plans that drive customer retention and loyalty
• This role will report to the Director, Marketing
• This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products
• This person will manage all existing retailer marketing relationships and assist with new launches
• Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives
• Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints
• Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution
• Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed
• Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy
• Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc
• Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
• Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
• Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
• Consistently assess competitive strategies and uncover white space opportunities