Social Media Manager, thatgamecompany
$57.5-118k
+ Opportunity to earn an annual discretionary bonus
More information about location
Video game studio
Open for applications
Video game studio
201-500 employees
Open for applications
$57.5-118k
+ Opportunity to earn an annual discretionary bonus
More information about location
201-500 employees
Company mission
To expand the range of emotional experiences possible in video games, so that it can be enjoyed and loved by people of all ages, cultures and backgrounds.
Role
Who you are
- This role is ideal for someone who understands how to blend internet culture with thoughtful brand storytelling, creating content that feels native to platforms while staying true to Sky’s values and voice
- The ideal candidate is either a dedicated Sky fan or has strong familiarity with the game and similar titles
- Proven experience managing social media for a brand, ideally within games, entertainment, or culture-driven industries
- Experience supporting live-service or community-driven products
- Strong understanding of internet culture, humor, and platform-native language
- Comfort working with analytics and using performance data to inform creative and strategic decisions
- Willingness to experiment, iterate, and learn through testing
- Solid understanding of brand marketing and evergreen campaign development
- Strong communication, organization, and collaboration skills
- Passion for Sky: Children of the Light and/or video games is a plus
What the job involves
- We’re looking for a Social Media Manager to lead and execute the social media strategy for Sky: Children of the Light and thatgamecompany’s global social media channels
- You’ll own the day-to-day management and long-term strategy across platforms, with a primary focus on driving growth and experimentation on TikTok
- This role partners closely with brand, creative, creator, and regional community teams to ensure social content is aligned, timely, and impactful across global audiences
- Own the day-to-day management and strategic direction of Sky and thatgamecompany’s social media channels
- Lead TikTok growth strategy, including content planning, trend participation, testing, and ongoing optimization
- Develop social content that resonates with both new and existing audiences while maintaining brand voice and values
- Balance timely, reactive content with evergreen brand and campaign-driven social programs
- Regularly test new formats, creative approaches, and content ideas to drive learning and growth
- Analyze post- and channel-level performance to identify insights and apply learnings to future content and campaigns
- Share performance insights, recommendations, and key learnings with the broader marketing team
- Stay informed on platform updates, emerging trends, and best practices across social platforms
- Manage the Sky and thatgamecompany social media content calendar in collaboration with internal stakeholders to align with key brand and in-game moments
- Organize and package social media assets, copy, and posting specifications for regional community managers to publish on localized channels
- Create social content using branded materials, including short-form video and static assets
- Maintain Sky and TGC social channels according to platform best practices
- Serve as the primary point of contact for platform-related support issues
- Work closely with the brand creative team to align on content needs, brief creative requests, and develop branded templates for scalable content creation
- Partner with regional community managers to align on overarching social strategy and consult on regional initiatives
- Develop and communicate social media strategies for in-game events and brand activations, collaborating with internal stakeholders for alignment and approval
- Engage with the community on social platforms by replying to comments and DMs, and proactively engaging with creator content
Our take
Thatgamecompany is a video studio that has built popular and emotional game worlds including Sky and Journey. On a mission to elevate games as a legitimate form of art, it stands out not only for the emotional quality of its products, but for appealing to people of varying ages, identities and backgrounds with a single world.
The success of Sky, which has now been downloaded over 270 million times, led to an impressive funding round in 2022. This funding has been invested into growing its development team and organization infrastructure. With a few more successes now under its belt, and a positive reputation in the space, Thatgamecompany is set up for what could be a significant growth trajectory.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$160m
LATE VC
Jul 2019
$6m
SERIES C
Total funding: $196.1m
Company benefits
- Medical, dental, vision
- 401k
- Paid time off
Company HQ
Downtown, Santa Monica, CA
Leadership
Jenova Chen
(CEO & Creative Director)Previously served as a Game Designer for Electronic Arts Maxis and for USC Game Innovation Lab. Experience as an Art Director & Lead Artist for Annenberg Communication Center.
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