Junior PR Account Manager, YuLife
Wellbeing business redefining insurance
Be an early applicant
Wellbeing business redefining insurance
201-500 employees
Be an early applicant
201-500 employees
Company mission
YuLife's mission is to help people to live their best lives by rewarding its members for living well.
Role
Who you are
- The ideal candidate has a passion for storytelling and is in sync with the news, helping us bring the YuLife brand to life in the media while staying true to our values and tone of voice
- 2+ years of experience in public relations or communications, ideally in the employee benefits, insurance, fintech/insurtech, or wellbeing sectors. Experience with brand and thought leadership campaigns is a plus
- A passion for storytelling, with strong writing skills to craft engaging content that brings YuLife’s values and tone of voice to life
- Highly-organised and detail-oriented, with the ability to manage schedules, budgets, and cross-functional collaboration with internal teams and third-party partners
- Proven track record in delivering successful PR activities, from media outreach to press release drafting, that drive brand visibility and awareness
- Confident communicator who can build relationships with journalists, partners, and key stakeholders to achieve PR goals
- Familiarity with digital tools for managing PR workflows, such as media monitoring platforms like Muck Rack or Cision
- Experience in managing events, from planning to execution, ensuring all logistics and communications align with brand objectives
What the job involves
- YuLife is scaling, and we’re looking for a talented Junior PR Account Manager to join our growing brand and communications team
- Reporting to the Head of Brand, Communications and Strategic Research, this role is key to increasing brand awareness, PR visibility, and thought leadership across various channels, including press coverage, awards, and key note speaking opportunities
- Media Monitoring: Track industry news, identify PR opportunities, and monitor YuLife mentions across media platforms
- Awards and Events: Update and maintain a comprehensive list of relevant awards and events, liaise with awards bodies, research opportunities, draft submissions, and manage applications and communication
- Media Lists Management: Build and maintain up-to-date media contact databases for targeted outreach
- Press Release Support: Assist in drafting press releases, coordinating with customers/partners, and ensuring smooth dissemination
- Budget Tracking: Monitor and maintain budgets and expenses for the PR department, including award submission costs
- Journalist Outreach: Support outreach efforts, including pitching stories and responding to media queries
- Scheduling & Follow-ups: Maintain schedules for campaigns, manage timelines, and support seamless communication follow-ups with stakeholders
- PR Event Support: Assist in planning and executing PR events such as roundtables, product launches, and media lunches, ensuring all logistical details are covered
- Brand Strategy Alignment: Provide regular updates on PR activities and media coverage to the social media team to ensure cohesive storytelling and brand alignment across all platforms
Salary benchmarks
Our take
YuLife wants to change the life insurance landscape, by gamifying health and wellbeing. Working with businesses and their employees, YuLife rewards people for their everyday healthy behaviours, encouraging users to complete activities like walking or meditation then rewarding them with air miles, vouchers, and gift cards from partners.
With over 85% of SMEs having no life insurance for their employees in place, YuLife also wants to streamline the process of purchasing insurance. Through the company, employers can offer membership as a perk. Users can then progress through levels, compete with colleagues and earn yucoin for healthy choices. The currency can be exchanged for rewards such as gym memberships and gift cards.
YuLife has experienced significant success in the UK, and is now seeking to use this momentum to propel itself into global operations, staring with the US market. It continues to launch new features, such as health insurance options, gamified training courses for brokers, and an AI-powered metric that assesses business health and wellbeing.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
76% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$120m
SERIES C
Jul 2021
$70m
SERIES B
Total funding: $206.3m
Company benefits
- Potential to earn share options
- 6x salary life assurance policy
- Income protection policy
- Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Calm and Fiit)
- £20 per month to a "be your best Yu" budget
- Unlimited Monthly professional coaching with More Happi
- OnHand Volunteering app
- £25 monthly budget with Learnerbly
- Financial coaching with Octopus Money coach
- Generous parental leave policies
- Remote working packing; includes laptop, desk, chair etc
- Contributory pension = 3% of basic
- 24 days Annual Leave + 1 ‘personal’ day (e.g your birthday, moving house anything else that is for Yu)
- Remote and flexible working
- Currently our lovely office in Shoreditch is available if people want (and only if they want) to use it
Company values
- Give more than we take
- Seek the win win
- Lead with compassion
- Be present
- Be vulnerable
- Be open
- Unlock your potential
- Own your goals
- Build the world you want to live in
Company HQ
Old Street, London, UK
Articles
Leadership
Jaco Oosthuizen
(MD (YuLife SA))Since co-founding the company, has held the roles of Chief Wellbeing Officer, CPO and Chief Insurance Office before becoming MD. Previously, they were an Actuarial Analyst at Sage Life for 8 years, and Chief Exponential Officer at Exponential Ventures.
Jonathan Roomer
(Head of Customer Success)Previously worked for 6 years at KPMG, first as Executive Advisor (Life Actuarial), and then as Early Stage Lead (KPMG Tech Growth) for 3 years.
Josh Hart
(Chief Product & Technology Officer)Previously Chief Operating Officer at WhatSchoolNext and Digital Operations Advisor and Programme Director at Healthstar.
Sam Fromson
(COO)Previously worked for 5 years at Invoice Cycle, first as VP Business Development and Operations and then as Strategic Advisor for 4 years.
Sammy Rubin
(CEO)Previously Co-founder and CEO at Policy Portfolio for 8 years, then at Vitality UK for 1 year.
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