Brand Designer, Gaia
FTC, Parental Leave Cover
3-5 days a week in office
IVF financing made easy
Job no longer available
IVF financing made easy
101-200 employees
Job no longer available
3-5 days a week in office
101-200 employees
Company mission
To ensure that everyone who wants a family, has the chance to try.
Role
Who you are
- We are looking for an ambitious and empathetic designer with a passion for change & ability to translate a complex product and highly emotional concepts into compelling visual language
- Your portfolio will display experience working across different channels, online and offline
- You love bold ideas, and pushing the boundaries of what it has been done before, and have a deep appreciation for your craft (from the smallest typography detail to the overall experience of an event booth, or marketing campaign)
- 4+ years experience working in an in-house creative marketing role
- Fluent in Adobe creative suite (InDesign, Photoshop, Illustrator) and Figma
- Bonus points for animation skills and video editing
- Experience in conception and creation of creative campaigns: online/offline ads, landing pages, emails, printed collateral
- Experience setting up artwork for print
- Experience liaising with external suppliers and creative professionals, such as printers, photographers, videographers or animators
- You’ve worked in a design role in a fast-paced environment, and are comfortable working collaboratively with team members
- You’re self-reliant when it takes to any design task, know when to move fast and when to stop and ask questions to move a project along
- You’re passionate about creating an experience with design and those moments of delight that make people fall in love with a brand
- You strive for impossible high standards whilst being able to deliver to the brief
- You see projects through from development to launch, and are accommodating to feedback throughout the whole process to deliver the best solutions
- You’re passionate about purposeful detail, and figuring out new ways to elevate the brand
- You have experience working with marketing teams, producing artwork from owned digital channels to off-line campaigns
- You understand performance KPIs and how to leverage research to understand what is and isn’t resonating about your work, and use this feedback to inform your work
What the job involves
- This is a Fixed-Term Contract (Parental leave cover)
- As our brand designer, you will be core to delivering the Gaia brand and communicating a proposition that gives anyone who wants to have a family the best chance at parenthood, with the agency and support they deserve
- Deliver on all brand and marketing assets in partnership with a copywriter
- Be the brand custodian, maintaining consistency across our product and marketing channels
- Day to day you’ll be working across product marketing, growth, and clinic and employer partnerships – creating all the marketing assets that power our campaigns and allow us to get our brand and message out into the world: website pages, emails, digital ads, offline ads, clinic marketing materials, event materials, and whatever is needed
- Think holistically to deliver a member journey both on and off line, that builds trust and moves people to feel empowered to take action
- Concept and design for multi-channel campaigns in collaboration with a copywriter
- Test, learn, and iterate on concepts to make our brand relevant, relatable and inspirational to our audience
- Collaborate with people across all levels and departments to get requirements for a brief to ensure all creative output delivers on the needs of the business
- Act as brand custodian, having a deep understanding of our brand personality and tone of voice, you maintain consistency and foster an active dialogue with the team to enable our vibrant presence across all channels
Application process
- We aim to respond to all applicants within 1-2 weeks. There is no deadline for the application, the role will be live until filled
Salary benchmarks
Our take
Gaia Fertility was founded in 2020 as a response to founder Nader Alsalim and his wife’s personal difficulty with IVF: it took three clinics in two countries, and £50,000 over four years to conceive. Creating the start-up from a patient experience perspective helps them to solve the challenges of intended parents.
Their approach is to take the guesswork out of trying for a baby. They use a personal predictive technology tool, “Gabi”, which has analysed the data from over one million past IVF treatments over 35 years and can compare it with clients information.
There is some well-reasoned concern for vulnerable parents being sold ‘false hope’ in overseas IVF treatments. However, with only 12% of NHS groups offering the recommended number of IVF cycles, Gaia can offer an alternative, specialised care package.
With substantial funding raised in 2022 from high-profile investors, and a growing focus on fertility health in men and women across society, Gaia is well-positioned to disrupt this market and make a real difference in the lives of intended parents.
Freddie
Company Specialist at Welcome to the Jungle
Insights
71% female employees
Company
Funding (last 2 of 3 rounds)
Jan 2025
$14m
EARLY VC
Feb 2022
$20m
SERIES A
Total funding: $37m
Company benefits
- Personal development budget: Everyone in the team is offered $1k per year to spend on building skills and deepening knowledge to take them to the next level of their career
- 25 days holiday: We know how important it is to take time to relax and recharge. Everyone gets 25 days (+ US bank holidays) of leave to take each year and has the opportunity to ‘work from anywhere’ throughout the month of August
- Pension: We’re invested in our team for the long term, including a pension scheme with SMART. We currently contribute 3% as the employer, with an opt-in 5% employee contribution
- Parental support: We offer parent leave and childcare support through our Workplace Nursery benefit
- Stock options: New starters are offered the opportunity to own a bit of Gaia. Everyone gets the same terms of a 1 year cliff and 4 year vesting period
- Fertility support: As a family-building company, we offer support if and when our team members need it. We offer a fertility testing budget alongside side a fixed amount to spend on treatment
Company HQ
Flatiron District, New York, NY
Leadership
Nader Alsalim
(Founder & CEO)Nader began their career as an Associate at Citi. They then spent 8 years at Goldman Sachs as an Executive Director and 4 years at VTB Capital as the Head of Middle East before Founding Gaia in 2020.
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