Account Based Marketing Manager, Snowflake
$119-160.6k
Plus Snowflake’s bonus and equity plan
3 days a week in office
AI Data Cloud for data sharing and app building
Open for applications
AI Data Cloud for data sharing and app building
1001+ employees
Open for applications
$119-160.6k
Plus Snowflake’s bonus and equity plan
3 days a week in office
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- Snowflake is seeking a results-oriented Account Based Marketing Manager to join our dynamic team
- What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis
- This role is ideal for a high-achiever with a proven track record of developing and executing successful B2B marketing programs, with a focus on delivering measurable results
- 3+ years of prior marketing experience, with a focus on Account Based Marketing and a demonstrated track record of success in developing and executing targeted campaigns
- Strong understanding of the Enterprise sales cycle and experience working closely with sales teams to drive pipeline and revenue
- Proven ability to develop creative and innovative ABM programs that engage target accounts and drive desired outcomes
- Excellent analytical skills, with the ability to interpret data, measure campaign effectiveness, and generate actionable insights
- Proficiency in marketing and sales technologies, including CRM (e.g., Salesforce), marketing automation platforms, and ABM tools (e.g., Demandbase, 6sense)
- Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines
- Exceptional communication and collaboration skills, with the ability to build strong relationships with internal stakeholders and external partners
- Ability to adapt to a fast-paced environment, embrace change, and thrive in a dynamic and results-oriented culture
- Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
What the job involves
- You will be instrumental in driving growth within our Enterprise Customer base by developing and executing targeted ABM strategies
- This role offers the opportunity to craft and implement impactful 1:1 and 1:few campaigns, contributing to our best-in-class integrated ABM approach
- As a high-engry Account Based Marketing Manager, you will manage a portfolio of multi-touch, multi-channel marketing programs designed to accelerate pipeline, drive revenue, and increase customer lifetime value across all stages of the customer lifecycle for target accounts
- You will work in close alignment with the sales organization, enabling them to effectively engage and penetrate their most important accounts
- This role will follow Snowflake’s hybrid 3-day in-office policy reporting into our Toronto office
- Develop and execute strategic Account Based Marketing (ABM) programs focused on driving deal acceleration, increased growth, and cross-sell/upsell opportunities within US Enterprise accounts
- Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers
- Collaborate closely with Sales, Field Marketing, Demand Generation, and Solution Product Marketing teams to develop comprehensive account plans, including account-specific research, events, and follow-up strategies
- Measure, analyze, and report on campaign performance, providing regular updates and insights to stakeholders to inform future strategies and optimize program effectiveness
- Leverage data and insights to continuously refine ABM strategies, ensuring alignment with sales objectives and maximizing ROI
- Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data
- Snowflake employees must abide by the company’s data security plan as an essential part of their duties
- It is every employee's duty to keep customer information secure and confidential
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organizations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company HQ
Bozeman, MT
Leadership
Benoit Dageville
(Co-Founder)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Sridhar Ramaswamy
(Chief Executive Officer)Sridhar joined Snowflake in 2023 via the Neeva acquisition as SVP of AI and later became CEO. He co-founded Neeva and previously led Google’s Ads business, growing it from $1.5B to $100B.
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