Head of Customer Relationship Management, Vivobarefoot
Sustainable footwear brand
Open for applications
Sustainable footwear brand
201-500 employees
Open for applications
201-500 employees
Company mission
To reconnect people to nature and their natural potential.
Role
Who you are
- Proven CRM or lifecycle marketing leader with a strong retention track record
- Commercially minded you own targets, build forecasts and drive outcomes
- Deep understanding of loyalty, referral programmes and customer segmentation
- Confident with data, behavioural insight and test-and-learn approaches
- Experience leading and developing CRM teams
- Familiar with modern CRM platforms and marketing technology ecosystems
- Excellent communicator with strong cross-functional stakeholder skills
- Passionate about building customer relationships that actually mean something
What the job involves
- CRM at Vivobarefoot isn't just about campaigns - it's about building meaningful relationships that help customers get more from their barefoot journey
- As Head of CRM, you'll shape how we engage customers at every stage, driving retention, loyalty and long-term value
- This is an exciting opportunity to step into a strategic leadership role, responsible for the performance and evolution of Vivobarefoot’s CRM programmes
- You will lead the CRM team, develop our lifecycle, loyalty and engagement strategy, and use customer insight, data and experimentation to drive measurable growth in repeat purchase, engagement and customer lifetime value
- You will work closely with Customer Experience, Brand, Product, Commercial and Technology teams to ensure CRM activity is customer-centric, commercially effective and aligned with our wider mission
- Own and evolve Vivobarefoot's CRM strategy across lifecycle, loyalty and referrals
- Lead CRM revenue targets, forecasting and performance reporting
- Drive experimentation and continuous optimisation across all programmes
- Lead, coach and develop a high-performing CRM team
- Oversee VivoRewards and referral programmes, deepening loyalty and advocacy
- Champion customer insight and segmentation to sharpen every interaction
- Manage our CRM tech stack: Bloomreach, Attentive, Mention Me and Antavo
- Ensure GDPR compliance across all CRM activity and regions
Our take
VivoBarefoot is a footwear brand that focuses on creating sustainable and minimalist shoes. The company was founded in 2003 by Galahad and Asher Clark, members of the Clark's shoe-making family, with the vision of making shoes that allow feet to move naturally.
VivoBarefoot's philosophy is based on the idea that the human foot is designed to be strong and mobile, and that traditional footwear often restricts foot movement, leading to various foot problems. Its shoes are lightweight, flexible, and are designed to have the ability to mimic the feeling of being barefoot while still providing protection and support.
Committed to reducing its environmental impact, VivoBarefoot prioritises using eco-friendly materials such as recycled plastic bottles, natural and recycled rubber, and sustainably sourced leather. In addition to sustainability, VivoBarefoot is involved in social and educational projects, and supports initiatives that promote barefoot walking, foot health, and overall well-being.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2018
$0.5m
GRANT
Apr 2016
$1.8m
SEED
Total funding: $2.3m
Company HQ
Barbican, London, UK
Leadership
Galahad Clark
(Co-Founder & CEO)Previously co-founded United Nude and Worn Again.
Asher Clark
(Co-Founder & CDO)Graduated from London College of Fashion with a BA in Product Design. Previously worked as the Head of Design at Terra Plana.
Salary benchmarks
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