Marketing Operations Manager, Webflow
$96-139.5k
Salary dependent on candidates location + Bonus + RSUs. Canada applicants: 118,500 - 158,500
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Job no longer available
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Job no longer available
$96-139.5k
Salary dependent on candidates location + Bonus + RSUs. Canada applicants: 118,500 - 158,500
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Have 4+ years of experience building and managing marketing campaigns within a B2B software company
- Are proficient working with marketing technology such as Salesforce, Zoom, Swoogo, Iterable, Litmus, Calendly, etc
- Are organized and detail-oriented: You can manage working on multiple campaigns for different stakeholders at one time, and expertly organize and maintain tasks and dependencies to ensure an on-time launch — project management system experience like Asana is a bonus
- Excel in cross-functional collaboration: You have experience working closely with marketing partners on deadlines and understand each step and component needed to successfully launch a marketing program
- Don’t mind getting into the code: You stay up-to-date on the latest email design best practices and are comfortable jumping into HTML/CSS code to make tweaks to email templates in Marketo
- Have a working knowledge of Salesforce: You understand CRM & lead lifecycle data, and how Marketo campaigns are represented in Salesforce Campaigns for wider sales visibility & reporting
- Love experimenting and testing: You know there are always learnings to be had and ways an email can perform better — you propose and track results from A/B tests and share with your marketing stakeholders
- Stay curious and open to growth: You actively build fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We're looking for a Marketing Operations Manager, Campaigns to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Webflow
- This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Webflow marketing channels including field events, trade shows, webinars, paid marketing, content, lifecycle email programs, and in-app experiences
- You’ll work closely with our field events team, customer marketing & experience teams and lifecycle marketing team to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement
- Reporting to the Director, Marketing Technology & Automation
- Manage the end-to-end execution of marketing programs & campaigns in Marketo — from new email builds and segmentation to QA and reporting
- Build and maintain end-to-end campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels and systems (Zoom, Iterable, Reachdesk, ad platforms)
- Partner with our lifecycle, events and customer marketing teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana and championing best practices for documentation
- Report on campaign performance across channels, including MQLs, funnel conversion, pipeline attribution/influence and ROI; collaborate with Marketing and other stakeholders to share insights and improve lead workflows, data quality, and campaign impact
- Develop email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements
- Maintain and optimize existing Marketo program templates and standard operating procedures, incorporating best practices for tokenization, executable program flow steps, order of operations and smart campaigns
- Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations
- Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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