Marketing Operations Manager, Webflow
$96-139.5k
Salary dependent on candidates location + Bonus + RSUs. Canada applicants: 118,500 - 158,500
More information about location
No-code web design and hosting platform
Open for applications
No-code web design and hosting platform
1001+ employees
Open for applications
$96-139.5k
Salary dependent on candidates location + Bonus + RSUs. Canada applicants: 118,500 - 158,500
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Have 4+ years of experience building and managing marketing campaigns within a B2B software company
- Are proficient working with marketing technology such as Salesforce, Zoom, Swoogo, Iterable, Litmus, Calendly, etc
- Are organized and detail-oriented: You can manage working on multiple campaigns for different stakeholders at one time, and expertly organize and maintain tasks and dependencies to ensure an on-time launch — project management system experience like Asana is a bonus
- Excel in cross-functional collaboration: You have experience working closely with marketing partners on deadlines and understand each step and component needed to successfully launch a marketing program
- Don’t mind getting into the code: You stay up-to-date on the latest email design best practices and are comfortable jumping into HTML/CSS code to make tweaks to email templates in Marketo
- Have a working knowledge of Salesforce: You understand CRM & lead lifecycle data, and how Marketo campaigns are represented in Salesforce Campaigns for wider sales visibility & reporting
- Love experimenting and testing: You know there are always learnings to be had and ways an email can perform better — you propose and track results from A/B tests and share with your marketing stakeholders
- Stay curious and open to growth: You actively build fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We're looking for a Marketing Operations Manager, Campaigns to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Webflow
- This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Webflow marketing channels including field events, trade shows, webinars, paid marketing, content, lifecycle email programs, and in-app experiences
- You’ll work closely with our field events team, customer marketing & experience teams and lifecycle marketing team to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement
- Reporting to the Director, Marketing Technology & Automation
- Manage the end-to-end execution of marketing programs & campaigns in Marketo — from new email builds and segmentation to QA and reporting
- Build and maintain end-to-end campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels and systems (Zoom, Iterable, Reachdesk, ad platforms)
- Partner with our lifecycle, events and customer marketing teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana and championing best practices for documentation
- Report on campaign performance across channels, including MQLs, funnel conversion, pipeline attribution/influence and ROI; collaborate with Marketing and other stakeholders to share insights and improve lead workflows, data quality, and campaign impact
- Develop email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements
- Maintain and optimize existing Marketo program templates and standard operating procedures, incorporating best practices for tokenization, executable program flow steps, order of operations and smart campaigns
- Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations
- Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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