Director of Product Marketing, Securiti
$180-230k
OTE
Eligible for stock options
Office located in San Jose, CA
Unified data intelligence & cloud security
Posted today
Unified data intelligence & cloud security
501-1000 employees
Posted today
$180-230k
OTE
Eligible for stock options
Office located in San Jose, CA
501-1000 employees
Company mission
To enable enterprises to safely harness the incredible power of data and the cloud by controlling the complex security, privacy and compliance risks.
Role
Who you are
- 12+ years of progressive experience in product marketing, preferably with some experience in the B2B data, cloud or AI security space
- Demonstrated success in defining and executing go-to-market strategies and launching new products/features
- Proven ability to manage multiple projects in a fast-paced environment with excellent attention to detail and organizational skills
- Deep understanding of cybersecurity concepts and the challenges enterprises face with data security and compliance
- Exceptional written and verbal communication, presentation, and storytelling skills
- Proven ability to translate complex technical concepts into clear, compelling, and benefit-oriented messaging
- Strong analytical skills with a data-driven approach to decision-making, including experience with market research and competitive analysis
- Excellent cross-functional collaboration and project management skills, with the ability to manage multiple priorities in a fast-paced, dynamic environment
- Experience with marketing automation tools, CRM systems (e.g., Salesforce), and content management systems is a plus
- Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree is a plus
What the job involves
- Become a subject matter expert in Securiti's AI-powered data+AI security, privacy, and governance solutions, with an in-depth understanding of market trends, competitive landscape, and customer pain points
- Conduct in-depth market research and competitive analysis to identify opportunities for differentiation and growth
- Define and refine product positioning, messaging, and value propositions that resonate with target audiences, including CISOs, data security architects, privacy officers, and IT leaders
- Develop and maintain buyer personas and ideal customer profiles
- Lead and execute cross-functional product and feature launches, collaborating closely with product management, sales, demand generation, and customer success teams
- Develop comprehensive go-to-market plans, including launch strategies, content requirements, and sales enablement initiatives
- Drive awareness and lead generation through compelling content and campaigns
- Create high-impact marketing collateral, including datasheets, whitepapers, solution briefs, presentations, website copy, blog posts, case studies, testimonials, and user stories
- Translate complex technical capabilities and AI concepts into clear, concise, and compelling value-driven narratives for both technical and business audiences
- Partner with the content marketing and SEO teams to produce optimized content that drives product awareness and engagement
- Develop and deliver sales enablement materials, tools, and training programs that empower the sales team to effectively position and sell Securiti's solutions
- Provide ongoing training on competitive positioning, product differentiation, and use cases
- Act as a product expert, supporting sales calls and customer engagements as needed
- Act as the voice of the customer, gathering feedback to inform product development and marketing strategies
- Collaborate with customer success to develop customer advocacy programs, including case studies and testimonials
- Support analyst relations activities, briefings, and engagements for industry reports (e.g., Gartner MQ, Forrester Wave)
Our take
As businesses take advantage of data and the cloud, they are increasingly encountering difficulties with managing their compliance, data security and privacy. Aside from operational and ethical concerns, companies are regularly punished with huge fines for failures in this area. Securiti exists to make harnessing data safe, using AI to ensure that information is managed in a way that's secure and compliant.
Securiti is not alone in the data protection market. It has larger AI-powered competitors in OneTrust and Immuta, both able to identify and control at-risk data. However, Securiti's platform is unique in bringing together all controls around data in a single command centre. This solution has found favour with numerous Enterpise customers including Cisco, Hertz, Dell and CapitalOne.
Securiti has grown swiftly and raised considerable funds over the years. This has allowed it to expand its headcount, develop its product and increase its market share. And, as concerns surrounding the safe adoption of AI have risen, it has released solutions that specifically target these concerns. This shows that it can keep pace with evolving market needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2022
$75m
SERIES C
Jan 2020
$50m
SERIES B
Total funding: $156m
Company HQ
West Valley, San Jose, CA
Leadership
Rehan Jalil
(President & CEO)Venture Advisor at Mayfield Fund, and former Board Member at Common Sense Media. Previously SVP and GM of Cloud Security at Symantec, and CEO of Elastica.
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