Senior Growth Marketing Specialist, Civis Analytics

• Growth marketing expertise: 5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS
• Multi-channel campaign execution: Proven success running email, social, and multichannel campaigns that drive measurable results
• Experimentation approach: Strong analytical skills with a test-and-learn approach
• Social content development expertise: Ability to create and optimize social content across the buyer journey that drives and reinforces a consistent demand-influencing narrative
• SEO & Conversation Optimization: Familiarity with SEO and web performance best practices
• Technical skills: Proficiency with email tools such as Pardot, HubSpot, etc. and familiarity with CRM’s (e.g., Salesforce) and content management systems (e.g., Wordpress, Webflow)
• You’re a hands-on marketer who thrives on owning campaigns from idea to execution
• You’re data-driven, curious, and motivated to drive real impact in the public good space
• You have experience marketing technical products and enjoy working independently

Desirable

• Civis Analytics helps mission-driven organizations harness the power of data and AI to drive impact
• We’re looking for a Senior Growth Marketing Specialist to lead our customer acquisition and top-of-funnel growth efforts
• In this role, you’ll own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate adoption of our platform and services
• You'll work cross-functionally, lead high-impact initiatives, and play a central role in amplifying our brand and pipeline
• 2025 and 2026 will be pivotal years at Civis, as we launch a series of differentiated analytics and AI features. You’ll help shape and execute growth strategies to scale our reach in the nonprofit and public-good sectors. Initial priorities include:
• Email program ownership: Design and manage a high-performing, test-driven email program. Our existing prospect and customer list is a major opportunity, and we’re looking for someone to turn it into a reliable channel for awareness, lead capture, and event recruitment
• Digital customer storytelling & promotion: Support the execution and promotion of a digital customer-story series highlighting our work with premier nonprofits. You’ll collaborate with our technical and account teams to ensure narrative consistency and maximize impact
• Social media growth: Help shape and maintain a consistent social media presence. Work with in-house experts to spotlight innovations—especially in AI—and drive engagement, follower growth, shares, and conversions. You won’t be expected to write original content, but you’ll own promotion and channel strategy
• Campaign measurement & optimization: Maintain a simple marketing dashboard and track funnel KPIs to evaluate performance. You’ll have room to test, iterate, and explore new channels—whether paid campaigns, sponsored content, or other tactics. You’ll be expected to experiment with and utilize AI marketing automation technology that we will support
• Event marketing support: Support in-person and virtual events that drive visibility and pipeline. This includes major industry conferences and our own annual event focused on the nonprofit sector