Senior Director of Demand Generation, AlertMedia
Offers company-wide bonus program
More information about location
Emergency communication provider
Be an early applicant
Emergency communication provider
201-500 employees
Be an early applicant
Offers company-wide bonus program
More information about location
201-500 employees
Company mission
To save lives and minimize loss by facilitating timely, accurate, and relevant communications when an emergency situation threatens personal safety and business continuity.
Role
Who you are
- A proven demand gen leader with a track record of success building, developing, and leading teams and scaling growth initiatives for B2B companies
- A strong team player with a bias for data-driven decision making and experimentation
- A self-starter who thrives in a fast-paced environment and is able to drive projects from ideation to completion
- A person who brings a level of maturity and attention to detail that inspires trust and provides clarity
- 12-15 years of relevant marketing experience, with at least 5 years in a people manager/leadership role
- Experience building and leading high performing teams and fostering a high-performance culture
- Deep expertise in demand gen tools, including Google Ads, Bing Ads, Salesforce, Google Analytics, Marketo, Ahrefs, and more
- Excellent communication skills, capable of engaging with marketing & sales teams and executive-level stakeholders
- Ability to perform in-depth analysis and create accurate forecasts based on disparate data sources to inform marketing investments
- Ability to manage competing priorities effectively and build strong relationships with stakeholders across the organization
- A proactive mindset and ability to work cross-functionally across teams to drive lead and pipeline goals
- Demonstrated ability to innovate and solve ambiguous problems
- BA/BS Degree in business, finance, marketing/advertising, or a related field
What the job involves
- We are seeking a strategic and results-driven Senior Director of Demand Generation to lead a talented team of digital marketers and execute our growth strategy across segments
- In this role, you'll work cross-functionally as a key decision-maker within AlertMedia’s Corporate Marketing team, working closely with sales, marketing, and content teams to create demand generation programs that drive awareness and demand for AlertMedia’s full suite of products
- As head of demand gen, you’ll have the opportunity to drive the strategy behind high-impact campaigns that generate qualified leads, accelerate the sales pipeline, and fuel bookings growth, across all segments, both domestically and abroad
- Demand Generation Strategy: Develop, lead, and execute a demand generation strategy that aligns with AlertMedia’s growth objectives, market positioning, and sales goals
- Campaign Development: Oversee the creation and optimization of multichannel, integrated marketing campaigns (digital, email, paid media, webinars, website, etc.) to generate qualified leads and drive conversions
- Website Strategy: Oversee the development, optimization, and maintenance of our company’s website. Ensure the website aligns with our brand identity, provides an excellent user experience, and supports our marketing and business development goals
- Pipeline Management: Track and optimize the full funnel from awareness to conversion, working closely with marketing and sales operation teams to ensure accurate forecasting and reporting from lead generation efforts
- Data-Driven Decisions: Leverage analytics and marketing performance data to continually refine campaign strategies, optimize spend, and improve ROI. Partner closely with marketing leadership to measure and report on demand generation initiatives, including pipeline and bookings contribution
- Collaboration: Work closely with cross-functional teams (sales, product marketing, segment marketing, customer success) to ensure that demand generation campaigns are aligned with product launches, sales initiatives, and go-to-market strategies. Partner with marketing teams to support targeted, segment-specific initiatives
- Team Leadership: Develop and lead an inclusive, engaged, and high-performing team; collaborate with marketing leadership to provide ongoing and regular reporting concerning demand gen campaigns
Our take
Over the years, organizations have gradually increased their focus on employee safety and emergency preparedness, but the growing number of climate change-related incidents such as floods, wildfires and heatwaves have made this an urgent necessity. AlertMedia’s software enables businesses to quickly identify risks to their people or locations and communicate instantly with those impacted, ultimately minimizing response times during emergencies.
AlertMedia is the world’s leading provider of its kind due to its innovative two-way multichannel messaging system and threat intelligence, and has been experienced double digit annual revenue growth since its founding. The company supports thousands of organizations around the world including popular brands such as Walmart, JetBlue, Coca-Cola Bottling, DHL, and Volvo.
In 2021, AlertMedia signed an agreement to receive strategic growth investment from Vista Equity Partners, bringing in investment that will go towards accelerating its product roadmap and continuing expansion into new markets. This will ensure enterprises of all sizes are being protected during critical events.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2020
$15m
SERIES C
Jan 2019
$25m
GROWTH EQUITY VC
Total funding: $57.1m
Company benefits
- 100& Paid Healthcare: Take advantage of fully paid medical, dental, vision, disability, and life insurance for employees and subsidized for dependents.
- Bonus: Participate in the company-wide annual bonus based on their collective success.
- Family Planning: Leverage their 100% paid parental and new child bonding leave—12 weeks off for primary caregivers and 4 weeks off for secondary caregivers
- Paid Sabbatical: Pursue your interests with six weeks of paid sabbatical leave after six years of service.
- Tuesday Lunch: Get together for transparent company updates from leadership while enjoying a meal on AlertMedia
- PTO: Unplug, rest, and recharge with a flexible time off policy that encourages work-life balance without worrying about counting days!
- Give Back: Join your coworkers in giving back to the Austin community through quarterly volunteer opportunities
- Team Building and Celebrations: Take part in company celebrations, team buildings, and peer-nominated value award recognition
Company values
- Humans not robots
- Customers always come first
- Work better together
- Simplicity is their strength
- Reputation is priceless
- Hard work pays off
Company HQ
Bouldin Creek, Austin, TX
Articles
Leadership
Brian Cruver
(Executive Chairman)Formerly was CEO for AlertMedia. Before that, co-founded and was CEO of both Xenex and Giveline. Experience in Business Development for Shell USA and Enron. Author of "Anatomy of Greed" published by Perseus Books.
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