Director of Communications, ResortPass
$160-190k
Plus equity
Day access to luxury hotel amenities
Be an early applicant
Day access to luxury hotel amenities
101-200 employees
Be an early applicant
$160-190k
Plus equity
101-200 employees
Company mission
To empower people to experience a wide range of luxury resort amenities including breathtaking pools, private beaches, deluxe spas, and top fitness facilities at leading hotels in their own neighborhoods.
Role
Who you are
- 7–12+ years of experience in communications, public relations, or related fields, with significant time spent at high-growth consumer or marketplace/tech companies, agencies, or a mix
- Demonstrated success driving earned media and managing relationships with reporters and editors at local and national outlets
- Experience crafting executive narratives and thought leadership (speeches, op-eds, bylines, LinkedIn posts) and securing speaking opportunities
- Proven ownership of LinkedIn or corporate social for a brand or executive, including strategy, content, and analytics
- Comfort operating across B2B and B2C audiences; ideally, experience with a two-sided marketplace, travel, hospitality, or consumer services
- Excellent writing and storytelling skills; able to move between short-form social copy, press releases, and long-form narratives with ease
- Strong judgment and stakeholder management skills; able to partner directly with executives and cross-functional leads
- Experience in a high-growth startup or similarly fast-paced, ambiguous environment
- You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees
What the job involves
- We’re looking for a Director of Communications to serve as the strategic, hands-on leader shaping how ResortPass shows up in the world
- You’ll own our earned media strategy (local and national), build a consistent executive voice across channels and stages, lead our LinkedIn and corporate social presence, and support internal communications as we scale
- This role spans both B2B (hotel partners, industry stakeholders, investors) and B2C (guests, consumers, and the broader travel and wellness audience)
- You’ll collaborate closely with Marketing, Sales, Account Management, Product, and the Executive team
- Build and execute a proactive PR and media strategy that drives awareness of ResortPass with consumers, hotel partners, and the broader travel, tech, and wellness ecosystem
- Own relationships with key reporters and editors across travel, lifestyle, business, wellness, and tech outlets; act as day-to-day point of contact for inbound media
- Develop and pitch compelling story angles, data narratives, and customer/partner stories that reinforce our category leadership
- Own all media briefing and Q&As, and draft op-eds and statements (when needed)
- Partner with the CEO and executive team to define a thought leadership platform around wellness, leisure, hospitality, future of work and travel, and local experiences
- Source, evaluate, and secure speaking opportunities at key industry events, conferences, and panels (travel, wellness, hospitality, tech, VC, workplace)
- Create thought leadership, talking points, bylines, and LinkedIn posts for the CEO; ensuring a consistent voice, narrative, and point of view across channels
- Build and maintain an annual earned-media and speaking calendar for executives
- Own ResortPass’s LinkedIn channel and strategy end-to-end: content calendar, posting, community management, and performance
- Develop content that speaks to both B2B (hotels, partners, prospective hires, investors) and B2C (guests, brand fans), with a clear POV
- Partner with Brand & Growth Marketing on storytelling across other owned channels (e.g., blog, email, other social platforms as needed)
- Track performance and iterate using data—test formats, topics, and CTAs to drive engagement and follower growth
- Partner with People and leadership to support internal comms: company-wide announcements, all-hands, leadership updates, and change communications as needed
- Create simple, repeatable cadences for internal updates (newsletters, Slack/Email updates, all-hands content)
- Help ensure employees understand the company’s strategy, priorities, and milestones, and feel connected to the mission and brand
- Develop and maintain a basic issues/crisis communications playbook for guest, partner, or platform-related incidents
- Serve as a key partner to Legal, Operations, and Customer Experience when issues arise, drafting holding statements and FAQs as needed
- Define and track key communications KPIs (share of voice, sentiment, reach, coverage quality, LinkedIn performance, speaking pipeline, etc.)
- Build simple reporting for leadership (monthly or quarterly) with insights and recommendations
Our take
Luxury hotels and resorts are often regarded as havens for the rich and famous, being reserved exclusively for guests who are willing to pay top dollar to stay overnight. However, ResortPass is changing this narrative, by building a day-pass marketplace for establishments that want to bring in guests to utilize their amenities throughout the day.
The demand for local experiences has soared in the past few years and ResortPass is taking advantage of these growing requests. ResortPass offers over 900 brands for guests to choose from, including the Ritz Carlton, Four Seasons and Sheraton. While some may argue ResortPass is removing the exclusivity for overnight guests, its business model is to monetize underutilized inventory and work alongside hotels to drive usage of these amenities.
ResortPass offers a distinct way for both tourists and residents to enjoy the facilities of upscale hotels and resorts. With endorsements from well-known personalities such as Jessica Alba and Gwyneth Paltrow, the company is a testament to the increasing favorability of the sharing economy and the demand for exclusive travel encounters.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$26m
SERIES B
Aug 2019
$8.7m
SERIES A
Total funding: $37.4m
Company benefits
- Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans
- Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together
- 401k plan — Save for your future with a 410k plan offering
- Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off
- Paid parental leave
- Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit
Company HQ
Civic Center, New York, NY
Leadership
Amanda Szabo
(Founder)Previously founded the online booking platform for weddings and events, Weddlock and co-founded the travel booking website TravelShack.
Michael Wolf
(CEO)Previously President and Advisor at Supernatural, COO at Talent Hack and Global Head of Operations at ClassPass.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at ResortPass