Audience Insights and Analytics Lead, Roku

• 5+ years of analytics or insights experience in media, technology, or advertising organizations
• Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets
• Knowledge of the TV industry and Roku's strategic position in the landscape
• Excellent verbal and written communication; able to tailor style based on the audience
• Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end-to-end
• Strong organization, prioritization, and time management skills
• Exceptional attention to detail
• Solutions-oriented
• Curious
• Critical thinkers
• Self-starters
• Pragmatic
• Relationship-driven
• Passionate about entertainment and data

Desirable

• The Audience Insights team uses Roku's first-party data to tell stories about TV consumer trends, behaviors, and preferences
• We extract and analyze data, transforming findings into clear, digestible, and accessible insights about how Roku fits into the cultural landscape
• Stakeholders rely on us for stories that (1) highlight consumer shifts to streaming, (2) offer empirical recommendations for clients, and (3) showcase Roku as a thought leader within the industry
• As an Audience Insights & Analytics Lead within the Ad Sales organization, you will be working hands-on with our first party log data to develop and own projects that will inform clients of how culture plays out on Roku
• Partner cross-functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives
• Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments
• Serve as a go-to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities
• Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients
• Build and optimize self-serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale
• Contribute to thought leadership opportunities, ranging from whitepapers to quick press-optimized insights that capitalize on ephemeral moments
• On-the-job skills:
• SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions
• Ability to "turn math into English": transform raw data into compelling narratives and visuals, making the "so what?" clear to stakeholders
• Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Can work dynamically and pivot as needed
• Comfort exploring new datasets and piecing together knowledge as you go