Lifecycle Marketing Operations Lead, Housecall Pro
$80-95k
Home services business management software
Be an early applicant
Home services business management software
1001+ employees
Be an early applicant
$80-95k
1001+ employees
Company mission
To help home service professionals succeed.
Role
Who you are
- 4–6+ years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration
- 1–2+ years of experience in a people management or team lead capacity
- Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality
- Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic
- 2+ years of experience with HTML/CSS for email design
- Experience working cross-functionally with Martech, Analytics, Product Marketing, and GTM/GTC teams
- Familiarity with data visualization tools (i.e. Tableau) and the ability to translate data into actionable insights
- Experience building and optimizing automated lifecycle programs across multiple channels including SMS and push
- Experience mentoring or managing junior team members
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
- What will help you succeed:
- Systems thinker who can connect lifecycle strategy to scalable execution
- Strong collaborator who can navigate shared ownership and influence without direct control
- Ability to balance speed and rigor in a fast-paced, evolving environment
- Detail-oriented with a focus on building scalable, repeatable processes
- Comfortable operating in ambiguity and driving clarity across teams
- Curious and proactive in exploring new approaches to lifecycle automation and personalization
What the job involves
- As a Lead, Lifecycle Marketing Operations, you are the central architect for the systems, automation, and orchestration that power scalable, personalized customer journeys across the Pro lifecycle—from acquisition (GTM) through onboarding, retention, and expansion (GTC)
- This role sits at the intersection of strategy, technology, and execution, requiring you to translate lifecycle journey strategies into signal-based, automated communications across channels including email, SMS, in-product, and emerging surfaces
- You partner closely with Martech, Analytics, Product Marketing, and channel owners to operationalize journeys with speed, precision, and scale
- You navigate a shared ownership model with Martech and GTM teams, requiring strong collaboration and influence to drive lifecycle improvements and evolve how HCP delivers customer experiences
- You are a critical enabler of our Lifecycle Marketing vision: transitioning from channel-based execution to journey-led orchestration, moving from static campaigns to signal-based engagement, and partnering to evolve the infrastructure required for scalable, AI-powered lifecycle marketing
- In close partnership with Martech, you bring lifecycle strategies to life, serving as the bridge between journey strategy and execution to unlock measurable impact across the Pro lifecycle
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros)
- Our success is their success
- Own and scale lifecycle automation workflows across GTM and GTC stages including onboarding, conversion, retention, upsell, and win-back
- Translate lifecycle strategies into signal-based, real-time journeys across email, SMS, in-app, and other channels
- Define and manage orchestration logic including triggers, branching, prioritization, and suppression
- Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
- Manage audience segmentation, data inputs, and system logic to enable personalization at scale
- Design and execute structured experimentation such as A/B, multivariate, and cadence testing to improve performance
- Build, QA, and deploy automation workflows within lifecycle platforms (i.e. Iterable)
- Partner with Martech to evolve infrastructure, improve campaign velocity, and unlock scalable personalization
- Maintain and evolve lifecycle reporting (i.e. Omni dashboards) to support journey-level visibility and translate insights into recommendations
- Ensure compliance with all marketing regulations including GDPR, CAN-SPAM, and SMS guidelines
- Lead, mentor, and develop a team of lifecycle operations specialists, fostering a culture of high performance and professional growth
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming.So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(Co-Founder & Chief AI Officer)Previously CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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