Head of Marketing, BusRight
3-5 days a week in office (Brooklyn, NY )
School bus management platform
Be an early applicant
School bus management platform
21-100 employees
Be an early applicant
3-5 days a week in office (Brooklyn, NY )
21-100 employees
Company mission
To modernize the nation's largest mass transit system, school buses.
Role
Who you are
- This is a “player-coach” role for someone who wants to drive real business growth while laying the foundation for a high-performing marketing function
What the job involves
- As our first Head of Marketing, you'll play a pivotal role in bringing this mission to life, shaping the voice of a fast-growing startup, and building a marketing engine that drives 2x+ YoY revenue growth
- As BusRight’s Head of Marketing, you’ll own the full-funnel marketing strategy and execution, from brand development and ABM to community-driven campaigns that promote our hub & spoke sales strategy
- You’ll also oversee and grow the marketing team, partnering with an experienced Senior Event Coordinator to maximize the impact of our in-person and virtual event marketing experiences
- You’ll work from BusRight’s Brooklyn, NY office 3-5 days per week, alongside your direct report (Senior Event Coordinator) and your manager (the CEO)
- Develop and launch a multi-channel Account-Based Marketing (ABM) strategy that reduces our average sales cycle by 20% in the first year
- Partner with Sales to design and execute a referral-driven demand generation strategy, growing inbound leads by 9% in your first year
- Design a prospect engagement journey that ensures key decision-makers receive targeted messages, case studies, and powerful marketing materials throughout the buying journey
- Launch a hub-and-spoke outbound strategy immediately after a new customer signs, that automatically enrolls 15+ nearby Transportation Directors into an email sequence and cold call cadence through your partnership with the BDR team
- Develop a brand source of truth that will serve as the foundation for creating engaging email cadences, a strong social media presence, immersive trade show booth designs, impactful video content, and more
- Establish data infrastructure and performance reporting, including campaign attribution, lead scoring, and marketing influence on pipeline/revenue
- Collaborate cross-functionally with Sales, Customer Success, and Product to align on GTM priorities and drive consistent messaging
- Start your morning reviewing funnel metrics, pipeline progression, and campaign performance with the Head of Revenue Operations, Head of Sales, and CEO
- Partner with Sales to identify new target accounts and key states and design an ABM campaign to reach specific stakeholders
- Join a sync with the Senior Event Coordinator to align on event logistics, follow-up strategy, and lead scoring models
- Jump into a working session with the CEO to align on brand positioning and plans for BusRight’s new website, which you’ll lead the effort for
- Review website conversion performance and test results from paid and organic media and content experiments, identifying where to double down or pivot
- Establishing BusRight as the trusted partner and platform to get students to and from school safely, resulting in shorter sales cycles, increased organic top-of-funnel growth, and accelerating market share expansion in key states
- Fueling sales reps with time, space, and leads to focus on relationships and driving new partnerships, helping them hit 90%+ of their quota on average
- Building stronger relationships with prospects and customers through high-quality, personalized touchpoints that embody our commitment to magical hospitality
- At BusRight, you won’t just have a seat at the table, you’ll help set it. This is your chance to shape the brand of a company transforming how millions of kids get to school…let’s build something unforgettable together
Our take
In the US, there is a growing student transportation crisis from school bus driver shortages, intricate route planning, and increasing demands from parents and caregivers for better communication and safety. With an estimated 480,000 buses carrying over 26M students daily, and an annual expenditure of nearly $30 billion, the challenges facing the sector are substantial.
To tackle these issues, BusRight leverages proprietary technology including routing software, real-time GPS, dynamic driver navigation, and a bus-tracking app for parents. The platform simplifies route management for school administrators and drivers while offering parents peace of mind regarding the whereabouts of their children.
BusRight saw a revenue increase of over 700% in 2022, as well as minimal customer churn, reflecting the growing demand for its services. Funding awarded in 2023 allowed it to increase its headcount, accelerate product development, and expand its customer base. It's offering not only streamlines school transportation but also fosters a sense of confidence among caregivers, while allowing school administrators to focus on education rather than transportation logistics, all making it a strong option in the space.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$10.6m
EARLY VC
Mar 2021
$2.5m
SEED
Total funding: $13.2m
Company benefits
- Learning + WFH budget: $500 annual personal learning and work-from-home budget
- Compassionate Leave: 15 days of compassionate leave - care for an ill family member or loved ones lost
- Personal Credit Card: Your BusRight credit card can be used for customer visits, conference travel, and more
- Health Insurance: Comprehensive benefits package which includes medical, dental, vision, life, disability, and more
- PTO: Mandatory 10 days paid time off for you to celebrate birthdays, travel, relax, and reenergize
- Flexible Hours: To support your optimal work-life balance
- Remote First: Design your own work environment: coffee shop, co-working space, and more
Company HQ
Upper West Side, New York, NY
Leadership
Keith Corso
(Co-Founder & CEO)Prior to BusRight they worked as an Investment Manager at IDEA. They also served as a Corporate Manager at Operation Space and as a Venture Director/Scout for Origin and MassMutual Ventures.
Chris Fischer
(Co-Founder & Advisor)Graduated from the University of Pennsylvania with a B.E. in Computer Science. Previously a Software Engineering Intern at NVIDIA, Google, and Robinhood.
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