Senior Brand Designer, Fi
$115-150k
Plus equity
Smart dog collars
Open for applications
Smart dog collars
501-1000 employees
Open for applications
$115-150k
Plus equity
501-1000 employees
Company mission
To translate everything we've always wished our dogs could tell us, so we have peace of mind knowing they're as safe and healthy as possible.
Role
Who you are
- If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together
- 5+ years of experience across brand, visual, and product design
- A portfolio that spans brand identity, digital/UI, and physical/print applications
- Strong command of typography, layout, color, and visual hierarchy
- Proven ability to work collaboratively with Product, Marketing, and Growth partners
- Clear communicator able to articulate design rationale and decisions
- High attention to detail and consistent execution quality
- Expert in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) across a wide range of formats
- Fluent in generative AI tools like Midjourney and Runway as part of the creative process, from concepting through visual development
- Able to design across print and digital with a strong understanding of production requirements, layout systems, and scalable brand application
What the job involves
- Fi is looking for a Senior Brand Designer to own visual design across brand, product, and experiential. You'll build and maintain the scalable visual systems that define how Fi looks and feels across every touchpoint - from product launches and marketing campaigns to digital UI, packaging, retail signage, print, and social
- This is a high-craft, high-ownership role for a designer who thinks in systems but sweats the details
- Brand Systems: Build and maintain scalable visual systems across typography, color, iconography, and motion that hold up on every surface Fi touches
- Product & Digital: Apply the brand to digital UI, app design, and web with fluency and precision
- Campaigns & Marketing: Partner with Growth and Marketing to design assets that perform across paid social, email, landing pages, and launch moments
- Packaging & Print: Lead packaging design and print executions that are shelf-ready and brand-right
- Retail & Experiential: Extend the brand into physical environments including retail signage, pop-up activations, and in-store presence
- Social: Ensure social content is visually consistent, on-brand, and built to stop the scroll
- Cross-functional Collaboration: Embed with Product, Marketing, and Growth teams to bring design thinking into the room early
Our take
For a long time, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's smart collars include tracking and monitoring features that give owners peace-of-mind. They can monitor, for example, the sleep and health of their furry friends. Plus, real-time escape notifications have already saved the lives of dogs.
With a tracking range that far exceeds that of its competitors, the company has seen promising levels of adoption for its collars. Fi continues to innovate, for example with the launch of the Fi Series 3+ which is the world's first AI-powered smart dog collar.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- BarkBack Program ($500 annual donation to a dog charity of your choice)
- Free Fi Membership for your furry best friend(s)
- Gifting program to share the Fi magic with loved ones
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO & Co-founder)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO & Co-founder)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
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