Senior Enterprise Paid Media Manager, Coursera

• 5+ years of experience owning enterprise marketing goals and cost-efficient management of marketing budgets using paid media platforms (Google ads, LinkedIn)
• 3+ years of experience using data visualization tools, Excel, SQL or other data analytics tools to analyze campaign performance
• Demonstrated history managing paid media campaigns in collaboration with cross-functional teams such as Data Science, SEO (organic search), and organic social
• Demonstrated history partnering with brand or creative teams to formulate or optimize campaign messaging

Desirable

• The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning
• They also work to shape public conversations on the future of education and work
• The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications
• The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives
• As a Paid Marketing Manager on the Enterprise Marketing team, you'll manage and scale our paid search campaigns on Google and Microsoft to drive enterprise traffic to Coursera through paid new customer acquisition
• You will own and scale our current enterprise efforts across these two ad platforms, and pilot new paid advertising opportunities in Google Ads, Microsoft Ads, Meta, and LinkedIn to attract new enterprise customers for Coursera
• To be successful in this role, you will drive the roadmap for paid acquisition for your channels, be responsible for managing a budget that hits acquisition targets consistently, and work cross-functionally with brand, regional marketing teams, data science, enterprise, product and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand
• Support and drive acquisition efforts for our enterprise business segment via paid media channels such as Google Ads, Microsoft Ads, Meta/Instagram Ads, LinkedIn Ads, YouTube Ads
• Report and analyze campaign performance weekly and monthly; develop insights and present quarterly business reviews. Identify the highest-impact testing opportunities
• Collaborate with Data Science, SEO, Brand, Data Engineering, and Product to ensure incremental ROI-positive performance while effectively communicating our brand
• Collaborate with regional teams to ensure their localized paid media campaigns cost-effectively support global targets. Share and maintain global best practices that can be adapted regionally
• Partner with Data Science and Finance to understand LTV/CAC rates of the paid customers from paid media
• Work with media agency partners to implement and execute strategies and tactics