Product Marketing Manager, LRN
$65-75k
Ethics & compliance program solutions
Open for applications
Ethics & compliance program solutions
501-1000 employees
Open for applications
$65-75k
501-1000 employees
Company mission
To inspire principled performance in organizations by helping them foster winning, ethical cultures.
Role
Who you are
- 5-7 years of product marketing experience at a B2B SaaS organization
- Bachelor’s degree in marketing, business, communications, or a related field preferred
- Proven experience conducting competitive landscape and customer research
- Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging
- Excellent written and verbal communication skills
- Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions
- Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
- Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams
- Enthusiastic team player with a proactive, flexible, and can-do attitude
- Relentless curiosity and a knack for understanding people and what drives them
- Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously
- Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas
What the job involves
- As Product Marketing Manager, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals
- This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience
- You’ll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities
- Most importantly, you’ll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials
- Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America
- Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers
- Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails
- Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary
- Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision
- Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral
- Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP
- Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience
- Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions
- Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space
Our take
LRN, a long-established provider of ethics and compliance solutions, is gaining renewed prominence as demand for ESG transparency continues to grow. As businesses face increasing pressure to demonstrate strong ethical standards, the need for effective compliance training and oversight has come into sharper focus.
The company delivers corporate training across areas such as diversity, ethics, and regulatory compliance, alongside data-driven analytics that help organizations assess and improve their performance. In 2022, LRN expanded its DE&I learning offering and received industry recognition for its corporate training videos, reflecting its ability to keep pace with evolving expectations.
With research consistently showing that ethical companies tend to outperform their peers, demand for LRN's service is likely to continue growing. As it expands its global footprint, the firm is increasingly positioned as a leader in ethics and compliance solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2000
$30m
EARLY VC
Jan 1994
$2m
ANGEL
Total funding: $32m
Company HQ
Midtown East, New York, NY
Leadership
Dov Seidman
(Founder & Chairman)Dov founded LRN in 1994 and has served as the Chairman since. He also founded The HOW Institute for Society in 2017 where he has served as the Executive Chairman since.
Bob Lemmond
(CEO)Prior to joining LRN in 2025, Bob co-founded Nexus Partners. He also served as Chief Commercial Officer at ISS and Clarivate and as CEO & President of Law & Business at Wolters Kluwer.
Matt Plass
(Chief Market Strategy Officer)Previously, Matt was the CEO and Chief Learning Officer at Interactive Services.
Bobby Jenkins
(CFO)Alongside LRN, Bobby is an Adjunct Professor at Virginia Commonwealth University. Previously, he was the CFO at Corporate Visions and Skillsoft.
Parijat Jauhari
(Chief Product & Technology Officer)Prior to joining LRN in 2021, Parijat was the VP of Product Management at Qu and a Senior VP/Head of Product Management & Analytics at Fishbowl.
Ty Francis MBE, CCEP
(Chief Advisory Officer)Alongside LRN, Ty is a Chair of the Board for Solent University Business and Law School as well as an Executive Producer/Governance, Ethics & Compliance Consultant at Western Edge Pictures. Previously, he was an Executive VP of Global Ethics, Compliance & Governance Programs at Ethisphere and VP of the New York Stock Exchange & Governance Services at NYSE.
Patsy Sciutto Doerr
(Chief People & Culture Officer)Patsy is also a Principal Consultant at Change for Social Good, a role she's held since 2022. Previously, she was a Relationship Manager at Eleven Canterbury and CPO at UDR.
Jean Brody
(CMO)Jean is also the CMO at Williams Lea, a role she's held since 2022. Previously she was a Marketing Director at CT TyMetrix and RR Donnelley.
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