Product Marketing Associate, LRN Corporation
$65-75k
Ethics & compliance platform
Be an early applicant
Ethics & compliance platform
501-1000 employees
Be an early applicant
$65-75k
501-1000 employees
Company mission
To inspire principled performance in organizations by helping them foster winning, ethical cultures.
Role
Who you are
- You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy
- 3-5 years of product marketing experience at a B2B SaaS organization
- Bachelor’s degree in marketing, business, communications, or a related field preferred
- Proven experience conducting competitive landscape and customer research
- Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging
- Experience working directly with external clients, including co-developing marketing assets and success stories
- Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
- Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams
- Enthusiastic team player with a proactive, flexible, and can-do attitude
- Relentless curiosity and a knack for understanding people and what drives them
- Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously
- Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas
What the job involves
- As Product Marketing Associate, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals with a focus on priority markets in North America
- This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience
- You’ll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities
- Most importantly, you’ll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials
- Be accountable for driving product adoption and high-quality demand that result in new client wins
- Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America
- Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement for key products and priority markets
- Produce enablement collateral including: fact sheets, sales slides, discovery questions, talk tracks
- Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary
- Own launch execution for key products and identify opportunities to drive product-led growth
- Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision
- Represent the regional voice of the customer internally. Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, and marketing collateral
- Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP
- Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience
- Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions
- Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space
Our take
A desire for more ESG-related transparency has pushed the ethics and compliance of large businesses into the spotlight. LRN (Legal Research Network), although founded back in 1990, has seen renewed prominence due to this trend.
LRN offers corporate and workforce training on diversity and compliance, whilst providing data-driven analytics to help companies improve their standards. In 2022, LRN expanded its DE&I learning package and won awards for its corporate training videos, exemplifying how it meets the evolving standards of companies in the modern day.
With research establishing that ethical companies tend to outperform their competitors, the interest in LRN's offering seems likely to keep rising. As the company continues expanding, it can rightfully be considered a global leader in ethics and compliance solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2000
$30m
EARLY VC
Jan 1994
$2m
ANGEL
Total funding: $32m
Company benefits
- Flexible working schedule
- PTO plus UK public holidays
- Excellent healthcare plan
- Excellent pension plan
- Life Insurance
- Travel and Personal Accident Insurance
Company HQ
Midtown East, New York, NY
Leadership
Dov Seidman
(Founder & Chair)Previously Executive Chairman for the HOW Institute For Society.
Kevin Michielsen
(CEO)Previoulsy CEO at Watermark, President of Legal Media at ALM, and VP at Visant Corporation and LexisNexis.
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