Manager of Digital Strategy and Performance, Care Access
More information about location
Decentralized clinical research & trial services
Job no longer available
Decentralized clinical research & trial services
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To engage every healthcare professional in clinical research and to make clinical trials a care option for every patient.
Role
Who you are
- Expertise in Google Ads, Facebook Ads Manager, and analytics tools
- Strong understanding of SEO and SEM principles
- Passion for data analysis and uncovering growth opportunities
- Experienced in building a multi-million dollar ad strategy focused on deliver
- Proactive problem-solver with excellent attention to detail
- Ability to lead cross-functional teams and manage multiple projects
- Bachelor’s degree in Digital Marketing, Business, or a related field
- Minimum 5 years of experience in digital/performance marketing and performance optimization
What the job involves
- Reporting to the Associate Director, Digital Marketing, the Manager of Digital Strategy and Performance will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment
- This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact
- People manage team of digital marketing specialists
- Full people management responsibility including hiring, training/onboarding, participating in the performance review process, and regular goal setting/development conversations
- Develop and implement digital marketing strategies to support patient recruitment
- Manage paid advertising campaigns across search, social, and display platforms
- Analyze performance data to uncover actionable insights and drive channel optimizations
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies
- Regularly audit and enhance website performance and user experience
- Collaborate with creative teams to develop effective and engaging digital content
- Provide comprehensive insights and recommendations to stakeholders based on campaign analytics
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize ROI while ensuring campaigns stay on track and within financial parameters
- Regularly report on budget performance to senior leadership, providing transparency and actionable insights to guide future decisions
- Lead advanced paid social strategies, with a particular emphasis on Facebook Ads Manager, to create high-performing campaigns that drive patient engagement and recruitment
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals
- Stay up-to-date on digital marketing trends and innovations to ensure cutting-edge strategies
Our take
Through a network of distributed clinical research sites, on-demand popup sites, mobile infrastructure, and traveling clinical professionals, Care Access allows for decentralized clinical trials - especially in underserved communities.
Decentralized and virtually managed trials exploded in popularity during the height of the pandemic, and now they look set to stay. Care Access, that was established before this boom, is hence in a strong position to lead the way as this type of trial becomes more mainstream.
The company acquired IBPClin, a clinical trial center in Brazil, in 2022. This highlights its intention to grow in South America as well as at home in the US. On top of this, it has opened a new clinical research site in Poland, in another move towards establishing a global presence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- PTO/Vacation days, sick days, Holidays
- 100% paid Medical, Dental, and Vision Insurance. 75% for dependents
- HSA plan Short-term disability, long-term disability, Life Insurance
- Continued Education Allowance
- Culture of growth and equality
- 401K plan and matching contribution
Company HQ
Downtown Crossing, Boston, MA
Leadership
Ahmad Namvargolian
(Founder & CEO)Was a Research Scientist at the Lawrence Berkeley National Laboratory in California. Holds a Master's in Public Policy from the University of Chicago.
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