Integrated Campaign Manager, Cohere
Remote-flexible
Natural language processing AI platform
Be an early applicant
Natural language processing AI platform
501-1000 employees
Be an early applicant
Remote-flexible
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- 5+ years of experience in integrated campaign management, demand generation, or growth marketing preferably in technology-focused or B2B/SaaS environments
- Proven track record of driving measurable results through multi-channel campaigns
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce)
- Ability to balance strategic planning with hands-on campaign execution
- Highly organized and capable of managing multiple campaigns and deadlines simultaneously
- Excellent communication and leadership skills with the ability to build cross-functional relationships and influence at all levels of the organization
- Bachelor’s degree in Marketing, Business, or Data Science (an advanced degree is a plus), or equivalent
- If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you
What the job involves
- Cohere seeks an experienced Integrated Campaign Manager to design, execute, and optimize demand generation and growth campaigns that fuel pipeline creation and accelerate revenue
- In this role, you will work cross-functionally with the Product Marketing, Web, Content, Operations, Analytics, and Sales teams to develop and implement integrated campaigns that align with our go-to-market (GTM) strategies
- The ideal candidate combines creativity, operational excellence, and data-driven decision-making to deliver impactful campaigns that engage target audiences and drive measurable outcomes
- Develop and execute multi-channel demand generation and growth campaigns that align with target audiences, ICPs (Ideal Customer Profiles), and business goals
- Leverage a mix of tactics, including digital advertising, email marketing, webinars, events, and ABM strategies, to drive awareness, engagement, and pipeline growth
- Manage end-to-end campaign execution, from planning and development to launch and optimization
- Partner closely with the Content team to ensure campaigns include compelling, targeted assets such as white papers, case studies, blogs, and videos
- Work with Sales teams to align campaign objectives, share insights, and deliver account-specific strategies to support pipeline acceleration and account penetration
- Partner with Product to optimize user journey campaigns by identifying and converting product-qualified leads (PQLs) into marketing-qualified leads (MQLs), ultimately fueling our pipeline growth
- Collaborate with Marketing Operations to optimize campaign workflows and ensure accurate performance tracking and reporting
- Monitor and analyze campaign performance using tools like Salesforce, HubSpot, and Google Analytics
- Provide actionable insights and recommendations to improve engagement, lead quality, and pipeline contribution
- A/B test campaign elements, such as messaging, channels, and formats, to drive continuous improvement
- Support both product-led and sales-led growth initiatives, tailoring campaigns to nurture leads at all stages of the funnel
- Align with Product, Marketing, Sales, and Customer Success to integrate campaigns into larger GTM strategies, ensuring consistency and cohesion across touchpoints
- Identify opportunities to scale campaigns through innovative tactics, such as retargeting, influencer partnerships, and co-marketing with partners
- Stay up to date with industry trends and best practices to enhance campaign effectiveness and audience engagement
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$500m
SERIES D
Mar 2023
$270m
SERIES C
Total funding: $940m
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company values
- We build for a positive future
- We build for the many
- We always stay curious
- Now never stops, and that's pretty fun
Company HQ
Grange Park, Toronto, ON
Articles
Leadership
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
Salary benchmarks
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