Influencer Marketing Manager, Cleo
$115-140k
+ Equity.
More information about location
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
$115-140k
+ Equity.
More information about location
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands. Special consideration for experience in regulated industries (fintech, insuretech, healthtech) and those with consumer app experience
- Strong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.)
- Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing
- Strong passion for current events and pop culture, with examples of properly harnessing them for brands
- Great written and verbal communications, time management, project management, and organizational skills
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
What the job involves
- As Cleo’s Influencer Manager, you’ll own one of our most exciting marketing channels, growing it into a full-funnel powerhouse channel, delivering against both brand and business metrics
- You’ll leverage your experience across all types of influencers, from traditional, to micro, to content creators and work across the Cleo organization to best showcase our product and its benefits
- You don’t shy away from numbers, in fact, optimizing the influencer channel according to performance metrics is one of your favorite parts of the job
- This is a unique opportunity to make a significant impact in a fast-growing, true AI startup and build on previous learnings while shaping the channel under your expert vision
- In this exciting role you will be working alongside the marketing team to create and deliver influencer campaigns to tell Cleo’s unique story
- Develop and own influencer marketing strategy, helping to educate customers and influencers on Cleo’s AI-powered money management tools
- Identify and build relationships with prominent influencers, talent agencies, and management companies
- Bring creative thinking, strategic support, and marketing know-how to build a pipeline of influencer relationships
- Liaise with the marketing team to create and coordinate ‘big picture’ marketing strategies that work across different channels including paid social collaboration, affiliate marketing, and organic social media marketing
- As a member of the creative team, you’ll develop concepts and content ideas, and work to execute with influencers and talent
- Develop creative briefs, manage influencer contracts and negotiations, and manage content approvals from ideation through to compliance and legal
- Direct, monitor, and organize influencer KPIs and provide measurement and analysis of influencer performance and campaigns. If you’re afraid of numbers, this isn’t the gig for you
- Oversee monthly influencer budget, handling invoicing and payments
- Proactive, energetic, innovative, and forward-thinking
- Track emerging trends, technologies, industry experts, celebrities and influencers
- Proven ability to manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
43% female employees
24% employee growth in 12 months
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 401k matching in the US and 6% employer-matched pension in the UK
- Online courses, £150 annual budget & internal training to level up your skills
- Regular socials and activities, online and in-person
- Online mental health support via Spill
- 1 month paid sabbatical after every 4 years with Cleo
- OpenAI Plus subscription
- Electric vehicle salary sacrifice scheme and cycle-to-work scheme
- Life assurance and income protection via AIG
- Medical insurance via Axa and Healthcare cash plan via Medicash
- Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(CEO)Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
People progressing
Joined Cleo straight from Makers Academy in 2018, and became Technical Lead in 2021.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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