Senior Product Marketing Manager, Cents

• Your technical acumen combined with marketing expertise will directly fuel our growth and establish repeatable templates for successful product launches across our expanding technology stack
• Bachelor's degree in marketing, business, communications, or related field (MBA preferred)
• 3-5 years of product marketing experience with technical products, preferably B2B SaaS with hardware components
• Experience leading product launches and marketing campaigns in vertical SaaS or small business markets
• Track record of successfully launching and marketing technology products
• Commercial orientation - excited about being in front of customers, providing critical support to close deals, and partnering with marketing on pipeline generation
• Strong strategic and analytical skills with ability to synthesize complex data and deliver clear, actionable insights
• Excellent written and verbal communication skills for compelling messaging and presentations
• Strong understanding of market research, competitive analysis, and customer segmentation
• Ability to work effectively in cross-functional teams and manage multiple projects
• Highly resilient, adaptable, and energized by building clarity out of ambiguityDeep understanding of product lifecycles and go-to-market campaign development
• Proven project management skills and attention to detail

Desirable

• As the driving force behind bringing new products from concept to launch, the Product Marketing team is essential to Cents' growth trajectory
• As a Product Marketing Manager, you will be responsible for multiple product launches involving both software platform features and hardware integrations within your first year
• You will bridge the gap between technical capabilities and real-world laundromat operator needs, ensuring our integrated solutions deliver measurable value
• Execute product launches for integrated software/hardware solutions with go-to-market strategies
• Coordinate launches across multiple stakeholders, including engineering, product, and support teams
• Develop positioning that clearly communicates the value of complex platform capabilities to non-technical operators
• Establish metrics and success criteria for technical product adoption and performance
• Partner closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunities
• Influence product roadmap by identifying key differentiators that create competitive advantages in the laundry industry
• Develop go-to-market frameworks that can scale across both software features and hardware product launches
• Create standardized launch templates and processes for technical product releases
• Create scalable, high-quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one-pagers
• Develop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operators
• Collaborate with sales to develop training, tools, and resources including case studies, thought leadership pieces, and product demos
• Translate technical platform features into understandable narratives for small business owners
• Collect and analyze operator feedback to inform product messaging, development, and roadmap priorities
• Conduct thorough market research on laundry industry trends, competition, and customer needs
• Become an expert on Cents' buyers and the competitive landscape in the laundry industry
• Analyze customer segmentation to inform product positioning across different operator types
• Work collaboratively with product management and engineering on product features, roadmaps, and release plans
• Partner with sales to develop training and content on product differentiation for the laundry market
• Serve as central point of contact across products and operator segments, communicating value to internal teams
• Manage multiple projects and coordinate across cross-functional teams