Senior Product Marketing Manager, Showpad
2 days a week in office
Sales enablement platform for sales content, training and coaching
Open for applications
Sales enablement platform for sales content, training and coaching
201-500 employees
Open for applications
2 days a week in office
201-500 employees
Company mission
Showpad's mission is to empower sales and marketing to sell the way buyers want to buy.
Role
Who you are
- Excellent writing and presentation-building skills, including the ability to translate complex technical concepts into insightful, human-centric narratives for prospects and customers
- Comfortable leading and influencing highly cross-functional global teams to execute on product marketing priorities
- Advanced organizational and project management skills
- Capable of making data-driven decisions to grow engagement and revenue
- A strategic mindset with a proactive approach to anticipating and solving problems
- Flexible team player who’s passionate about jumping into new projects and learning new areas of our business
- Executes at a high level and willing to share guidance/best practices with more junior members of the team
- Ability to handle ambiguity and swiftly adapt to changes
What the job involves
- The Senior Product Marketing Manager will play a crucial role in shaping our core messaging and positioning foundations at Showpad
- In this role, you will partner with product, sales, enablement, and broader marketing teams to build, launch, and drive adoption of Showpad’s products
- You will also have the opportunity to help us advance our overall product vision and strategy — from developing new messaging and positioning, telling customer success stories, architecting campaigns, building enablement resources, and more
- This position will report to the Director of Product Marketing
- Product launches and releases: Collaborate with cross-functional teams to launch new features and enhancements and help optimize our ongoing release process
- Messaging and positioning: Develop compelling and differentiated messaging and positioning that resonates with our core ICP
- Content development: Help develop targeted content across various channels to support both internal and external communication, including presentations, website copy, social media copy, webinars, sales enablement materials, and more
- Drive product adoption and engagement: Work closely with customer marketing and other cross functional teams to create and implement marketing campaigns to educate and engage our existing customer base, driving adoption and pipeline
- Sales enablement: Partner with the sales enablement team and key go-to-market leaders on enablement activities to help sellers better sell our products
- Measure and analyze marketing performance: Track key metrics and use data-driven insights to optimize our product marketing efforts
Salary benchmarks
Our take
Sales teams have always used tech solutions to help improve how they source leads, develop relationships and close deals.
Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.
Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.
Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
36% female employees
-17% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2019
$70m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $155.5m
Company benefits
- Work from home opportunities
- Health insurance
- 26 days holiday (excl. bank holidays)
Company values
- Keep it simple - We do and say exactly what we mean, and we keep it short
- Take ownership - We take initiative, keep our word, and finish what we start
- Grow together - We improve the team by improving ourselves and helping others
- Be transparent - We keep the communication lines open
- Be passionate - We love what we do and we do what we love
- Be humble - We’re serious about our jobs but we don’t take ourselves too seriously
- Embrace diversity - We understand that our individual differences make our global team stronger
Company HQ
Ghent, Flanders
Articles
Leadership
Pieterjan Bouten
(Executive Chairman)Prior to Showpad, was head of Business Development for Netlog (online community, then acquired by Meetic). Left Showpad CEO position in early 2022.
Peter Minne
(Co-founder)8 years of experience a developer, including projects for MTV Europe and Hewlett Packard
Louis Jonckheere
(Co-Founder & Executive Board Member)Partnerships Manager at Netlog, where they met Pieterjan.
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