Senior Marketing & Social Media Manager, The Block
$95-120k
+ Equity
More information about location
Crypto & digital assets news
Be an early applicant
Crypto & digital assets news
201-500 employees
Be an early applicant
$95-120k
+ Equity
More information about location
201-500 employees
Company mission
To empower smart decisions about the ever-evolving landscape of digital assets.
Role
Who you are
- We are looking for a Senior Marketing & Social Media Manager to join our team
What the job involves
- The Marketing & Social Media Manager owns The Block’s social media presence across platforms such as X, LinkedIn, Instagram, TikTok, Threads, Facebook, and others, along with marketing responsibilities supporting The Block’s growing product portfolio
- The role reports to the Publisher to enhance brand visibility, audience engagement, and traffic to editorial, research, and other content, while supporting go-to-market efforts for products including SaaS, certification, and enterprise offerings
- This role is highly visible to the CEO and senior leadership, with regular opportunities to present results and shape strategic direction
- Own and execute a comprehensive, platform-specific social media strategy aligned with The Block’s overall business objectives
- Create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging
- Support product marketing efforts, including positioning, messaging, launch campaigns, and promotional content for The Block’s research, SaaS, certification, and enterprise offerings
- Monitor audience interactions, respond to comments, and foster community engagement to build loyalty among readers, industry professionals, and enthusiasts
- Plan and implement social media and marketing campaigns, including budget management, ad creation, and optimization, to amplify reach, drive targeted traffic to The Block’s website, and generate demand for The Block’s products
- Collaborate with editorial, multimedia, product, and sales teams to integrate social media and marketing efforts with content production, product launches, partnered content, and reputation management
- Analyze performance data across social and marketing channels to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content
- Stay abreast of platform algorithms, emerging trends, and best practices in social media and product marketing for news and media organizations, particularly in fast-paced sectors
- Work with leadership team on corporate marketing efforts, especially with strategic partners and corporate PR
- You’ll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours
Our take
Cryptocurriences and NFTs have become increasingly mainstream, and despite market turbulence are a major part of many investors' portfolios. The Block aims to be a reliable and trusted voice, offering insight to those in the world of digital assets.
The Block stands out for the pedigree of journalists it employs. This includes former Business Insider journalist Frank Chaparro, who hosts The Block’s weekly podcast, and Editor-in-Chief Sarah Kopit, who is a former editor at Bloomberg. This has allowed the site to develop a reputation for focused and in-depth analysis and news.
In 2022, however, it was revealed that The Block had received significant funding from the FTX cryptocurrency exchange. This badly undermined the company's independence and damaged its reputation, leading to a reshuffle of leadership and an acquisition by Foresight Ventures. Since this shake-up, The Block has experienced growth in pageviews and a rise in unique users, indicating that faith has been restored in the publication.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Unlimited PTO
- Remote first environment
- High health plan employer contributions
- Monthly wellness stipend
- Generous parental leave policy
- 401k match
- Fitness partnerships
- Fertility benefits
- One Medical membership
- Citibike membership
Company HQ
NoHo, New York, NY
Leadership
Larry Cermak
(President)Joined the company as Head of Research and Data, becoming CEO and then President. Previously Head of Research at Diar.
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