Head of Social Media, The Block

Salary not provided

+ Equity

Senior and Expert level

Remote from Canada, Europe, UK, US

More information about location

Crypto & digital assets news

Be an early applicant

Crypto & digital assets news

201-500 employees

B2CCryptocurrencyEnterpriseDigital Media

Be an early applicant

Salary not provided

+ Equity

Senior and Expert level

Remote from Canada, Europe, UK, US

More information about location

201-500 employees

B2CCryptocurrencyEnterpriseDigital Media

Company mission

To empower smart decisions about the ever-evolving landscape of digital assets.

Job

Company

Role

Who you are

We are looking for a Head of Social Media to join our team

What the job involves

The Head of Social Media is a senior-level position that would involve overseeing the The Block’s social media strategy and presence across platforms such as X, LinkedIn, Instagram, TikTok, Threads, Facebook, and others
The role would report to the Publisher and entail leading a team to enhance brand visibility, audience engagement, and traffic to editorial, research, and other content
Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives
Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging
Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts
Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website
Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management
Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content
Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors
You’ll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours

Our take

Cryptocurriences and NFTs have become increasingly mainstream, and despite market turbulence are a major part of many investors' portfolios. The Block aims to be a reliable and trusted voice, offering insight to those in the world of digital assets.

The Block stands out for the pedigree of journalists it employs. This includes former Business Insider journalist Frank Chaparro, who hosts The Block’s weekly podcast, and Editor-in-Chief Sarah Kopit, who is a former editor at Bloomberg. This has allowed the site to develop a reputation for focused and in-depth analysis and news.

In 2022, however, it was revealed that The Block had received significant funding from the FTX cryptocurrency exchange. This badly undermined the company's independence and damaged its reputation, leading to a reshuffle of leadership and an acquisition by Foresight Ventures. Since this shake-up, The Block has experienced growth in pageviews and a rise in unique users, indicating that faith has been restored in the publication.

Steph

Company Specialist at Welcome to the Jungle

Company

Company benefits

Unlimited PTO
Remote first environment
High health plan employer contributions
Monthly wellness stipend
Generous parental leave policy
401k match
Fitness partnerships
Fertility benefits
One Medical membership
Citibike membership

Company HQ

NoHo, New York, NY

Leadership

Larry Cermak

(President)

Joined the company as Head of Research and Data, becoming CEO and then President. Previously Head of Research at Diar.

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