Senior Global Influencer Manager, Sonos

• The ideal candidate is an avid social media user in their personal life, and tuned in to social media trends and the people who drive conversation. You’ll need to be a collaborative, cross-functional project manager and flawless executor with a keen eye for detail and an understanding of how a brand or product experience authentically connects to the things people care about
• 8+ years of relevant work experience in PR, marketing, or communications
• 3+ years of influencer marketing experience with consumer, lifestyle, entertainment or content brands

Desirable

• This role will require building a broad internal network and partnering across teams and geographies to understand our brand strategy and product portfolio and how that can be buoyed by partnering with influencers to help bring it to life.
• Lead Global Influencer Strategy and Execution
• Serve as a member of the Integrated Marketing Communications team
• Develop overarching influencer marketing vision, as well as global strategies/toolkits in support of key brand and product moments, informed by campaign goals & target audience definitions
• Work well upstream of launch cycles to understand brand and product stories and their application in strategy
• Collaborate closely with PR, Brand, Paid Media, Owned Social and Direct to Consumer teams to integrate influencer into broader marketing plans and campaigns
• Partner closely with the paid media team to support paid media plans with influencer content, as well as developing a test and learn agenda across the social media landscape
• Collaborate with Owned Social on content calendar creation, identifying opportunities for influencer content to support owned channels
• Partner with the PR team to identify opportunities for deeper storytelling with Influential voices across earned media in addition to social media storytelling
• Collaborate with regional teams on execution to ensure alignment with global brand strategies and adaptation for local relevance
• Utilize influencer programs to support affiliate and social commerce efforts in partnership with the Direct to Consumer team
• Identify and cultivate relationships with relevant talent and KOLs in the tech, fashion, sport and entertainment spaces
• Infuse programmatic rigor and KPI management in programs and outputs, laddering up results and learnings
• Leverage data and insights and monitor emerging cultural moments to find opportunities to break into relevant conversations for the brand
• Allocate budgets effectively to enhance brand KPIs and achieve business objectives