Product Marketing Manager, People.ai
$90-135k
AI data platform for go-to-market teams
Be an early applicant
AI data platform for go-to-market teams
201-500 employees
Be an early applicant
$90-135k
201-500 employees
Company mission
To future-proof businesses with AI-first GTM solutions that drive sustained growth and innovation.
Role
Who you are
- 5+ years experience in product marketing or closely related experience
- Ability to craft compelling positioning and thought leadership content
- Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks
- Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
- Strong communication and writing skills and ability to work across business lines, presenting to and working with stakeholders
- Exceptional team player with proven ability to work with and influence cross functional teams
- Strong understanding of sales and revenue operations personas, their workflows, and their key challenges
- Experience working cross-functionally with Product, Sales, and Customer Success teams to drive adoption and alignment
- Comfort in a fast-paced, high-growth startup environment, balancing multiple projects with tight deadlines
Desirable
- Familiarity with AI & sales tech and how they impact GTM teams
- Experience building demo tours with products like Storylane
- Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence
- Data-driven mindset—able to analyze adoption metrics and adjust marketing strategies accordingly
What the job involves
- As a Product Marketer at People.ai, you will play a pivotal role in launching and driving the adoption of our AI-driven sales solutions.
- You’ll collaborate across Product, Sales, and Customer Success to develop compelling messaging, create high-impact content, and engage directly with customers to showcase the value of our technology.
- Your work will directly influence go-to-market execution, ensuring that sellers, marketers, and revenue leaders clearly understand how People.ai accelerates revenue growth
- Product Marketing: Assist in crafting and executing go-to-market strategies for new product introductions (NPI)
- Product Launches & Releases: Collaborate with cross-functional teams to support successful product launches
- Messaging & Positioning: Develop clear, compelling messaging that aligns with People.ai’s unique value proposition
- Content Creation: Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption
- Product Newsletter: Draft and distribute a quarterly product newsletter to keep internal and external audiences informed
- Beta Program Engagement: Work closely with customers during beta programs to collect insights that shape product positioning and messaging
- Explainer Videos & Demo tours: Develop engaging product explainer videos and demo tours to simplify complex AI-driven concepts
- Write product-specific blogs and campaigns to drive awareness, adoption, and engagement
- Customer Case Studies: Interview customers and create compelling case studies showcasing the real-world impact of People.ai solutions
Our take
People.ai has built a platform that helps sales teams make the most of the data they generate daily, offering valuable guidance to help source and close more deals. By using AI, it analyzes business activities like emails, meetings, and contacts, providing actionable insights to sales, marketing, and operations teams.
In a strategic move, People.ai acquired Hero Research, a Salesforce productivity app. This will allow the company to launch a new integration with Salesforce, giving sales teams the flexibility to manage their pipeline, territories, and activities in a more optimal way.
Alongside this, companies like Zoom, Slac, Verizon Connect, and Okta already rely on People.ai to boost marketing ROI and drive revenue growth. Moving forward, the company plans to continue building partnerships with new channels, such as system integrators, targeting larger enterprises to scale its impact.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2021
$100m
SERIES D
Feb 2021
$7.1m
LATE VC
Total funding: $205.3m
Company benefits
- Company Equity: We offer compensation packages that allow you to share in our long-term success
- Flexible Work: We are a remote-first company. Work from home or join us at our San Francisco-based HQ
- Home Office Perks: We offer a monthly phone and Internet allowance, as well as office setup reimbursement for new hires
- Flexible PTO: Batteries, even proverbial ones, need to be recharged. Take the time you need when you need it
- Company-wide Holidays: We schedule holidays for everyone to be offline at once to unplug and recharge
- Inclusive Parental Leave: For birthing and non-birthing parents, plus adoption and foster leave
- Healthcare Packages: We offer medical, dental, and vision plans, plus HSA, FSA, and dependent care
- Insurance Coverage: Employer-paid life insurance, AD&D, long-term disability, and short-term disability coverage
- 401(k) Retirement Savings Plan: Save for your retirement on a pre-tax and/or post-tax basis
Company HQ
Financial District, San Francisco, CA
Leadership
Oleg Rogynskyy
(Founder & CEO)Having studied at Boston University, they worked as Head of Growth at Nstein Technologies and Lexalytics. They left their role as VP of Marketing and Growth at H2O.ai in February 2016 to found People.ai.
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