Director of Growth Marketing, Pager
$150-170k
The range listed only applies to Colorado, Nevada, New York, and Washington DC applicants
Virtual healthcare platform
Open for applications
Virtual healthcare platform
201-500 employees
Open for applications
$150-170k
The range listed only applies to Colorado, Nevada, New York, and Washington DC applicants
201-500 employees
Company mission
To transform the way that consumers interact with their healthcare.
Role
Who you are
- Bachelor’s degree in marketing (or related field), master’s degree preferred
- 6+ years of experience in growth marketing strategy, design and execution, in roles of progressively increasing responsibility, within high-growth health-tech organizations
- Healthcare B2B marketing into Payers, Employers and Providers required
- Deep knowledge with how the US healthcare system operates, and complex buying cycles for payers, Employer Groups and Providers
- Strong experience in all bound and integrated omni-channel campaign designs that leverage paid digital, events, content syndication, webinars and other strategic elements
- Proven experience in buyer journey marketing that drives leads towards top of funnel pipeline growth
- 2+ years of experience leading growth marketing and collaborating with marketing team and stakeholders to ensure campaigns are strategically aligned to company goals and executed on time
- Experienced in building buyer journey marketing playbooks and end-to-end Go-to-Market campaigns from the ground up, including account-based marketing (ABM) and B2B/Enterprise digital marketing
- Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line
- Ability to influence across internal stakeholders, and strong comfort level in collaborating across working streams
- Ferocious attention to detail
- Excellent communication and collaboration skills, both written and verbal
- Experience managing marketing budgets and optimizing ROI
- Ability to analyze marketing data, identify trends, and make data-driven decisions
- Experience with Microsoft 365 suite of programs, project management tools, and CRM systems including SFDC, Hub spot, Monday.com, Notion
What the job involves
- Pager Health is seeking a dynamic and strategic Director, Growth Marketing to join our team
- As a key member of the marketing organization, you will serve as a strong strategic marketing partner and internal leader who excels at growth marketing strategy, design and delivery that drives growth and business outcomes
- You’ll be responsible for developing and executing B2B vertical and go-to-market (GTM) strategies, plans and campaigns for the Payer and Employer markets
- You’ll own driving creation of compelling differentiated campaign messaging, materials, and developing and executing strategic integrated campaigns targeting lead generation and the support of revenue acquisition and retention goals
- You will straddle strategy, design and execution in this role, and have the experience and skills champion your campaigns from strategy through to execution and optimization
- Lead buyer journey growth marketing strategy, design and execution of omni-channel vertical campaigns that drive brand awareness and pipeline growth
- Develop and execute GTM strategies and plan in collaboration with the VP of Marketing and leaders of Sales, Client Success, Solution Engineering, and Product teams
- Design and execute account-based marketing (ABM) campaigns to increase funnel volume using a wide variety of component initiatives
- Support Growth and Customer Success through design and execution of deal-based marketing (DBM) campaigns for large deals, and for customer retention and renewals
- Collaborate with Product marketing and Brand marketing team members to create compelling and differentiated marketing messaging and content for vertical, GTM, ABM and DBM campaigns
- Operationalize campaign strategy, design and execution to ensure growth across the buyer journey into verticals, and product launches
- Increase funnel velocity in collaboration with Sales through custom strategy and asset creation that supports prospects taking next action
- Stay engaged and in tune with customer needs, market trends and competitive landscape to help define and position Pager Health’s brand and products in the market and communicate value to payers and health systems
- Collaborate with marketing and internal stakeholders to market the unique value propositions of Pager Health’s products and services and work with product marketing and sales teams to optimize GTM messaging and materials
- Operationalize, track and optimize key performance indicators (KPIs) to measure the effectiveness of growth and product marketing initiatives, analyze marketing data and metrics to identify trends, track ROI, and make data-driven decisions to optimize marketing efforts that drive brand awareness and top of funnel pipeline growth
Our take
Pager is a virtual care platform that delivers a range of services to healthcare clients. The app allows patients to schedule appointments and connect with caregivers and medical professionals while providing telemedicine, after-care follow-up, and various other options.
Since its rebranding in 2014, Pager has experienced substantial growth, reflecting the increasing demand for telehealth solutions. The company has formed several partnerships with established healthcare providers, including a notable deal with Horizon Healthcare Services in 2017. These collaborations have helped expand Pager's reach and integrate its services into existing healthcare systems.
Interest from private investors has also been significant, with the company securing substantial funding. However, Pager faces intense competition in the telehealth market, which is projected to be worth $191.7B by 2025. Competitors like NextGen Healthcare EHR, ReveneueWell, SimplePractice, and OnCall Health present alternative solutions, making it crucial for Pager to continually innovate and differentiate itself in this rapidly evolving space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$6.1m
LATE VC
Sep 2021
$50m
SERIES C
Total funding: $113.5m
Company benefits
- Medical (Free medical plan option for employees and affordable plan options for families)
- Health Savings Account (HSA) (Employer HSA contribution)
- Flexible Spending Accounts (FSA)
- Dental
- Voluntary Vision
- Life Insurance (Company paid)
- Accidental Death and Dismemberment (AD&D) Insurance (Company paid)
- Voluntary Life and Accidental Death and Dismemberment (AD&D) Insurance
- Short-Term Disability (STD) (Company paid)
- Long-Term Disability (LTD) (Company paid)
- Employee Assistance Program (EAP) (Company paid)
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance
Company HQ
Midtown South, New York, NY
Leadership
Walter Jin
(Chairman & CEO)Alongside being the CEO of Pager, they are the co-founder and General Partner at three Fields Capital. Previously co-founded The Innovation Institute where they served as the CIO for 4 years.
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