Consumer Insights Manager, Tonal

• 8 years of related experience in UX and/or consumer research
• Effective written and verbal communicator
• Comfortable managing up and presenting to all levels across the organization
• Can deliver in ambiguous settings
• Embraces a growth mindset and can think outside the box
• Experience working and collaborating with cross-functional teams
• Health and wellness advocate who values the intersection of consumer electronics and physical and mental wellbeing

Desirable

• The Consumer Insight Manager (CIM) implements consumer research and foundational product category and brand studies that are used to drive business, marketing, and product decisions across the organization
• The CIM will be able to take inputs from multiple people/teams, exercise good judgment in evaluating/selecting the optimal research methodologies, and will develop tactical research and learning plans that achieve the desired outputs
• This role will simplify data sets and translate insights into actionable strategies and/or work with the marketing and product teams to integrate insights into plans
• The CIM will make it easy for cross-functional teams to access research outputs and will be the go-to resource for consumer insights at Tonal
• Develop and implement research plans that provide durable insights to support strategic business, marketing, and product decisions
• Understand and work on complex issues where analysis of data requires an in-depth evaluation of variable factors
• Work with functional leads to apply insights to the product development process, financial, and segment models, go-to-market plans, and positioning and messaging frameworks to support trainer sales and member engagement
• Represent consumer insights on the Research & Insights agile team and in leadership meetings
• Collaborate with the internal UX research team to implement member/product-specific research studies
• Provide solutions to research projects in creative and effective ways
• Implement research studies that provide a deep understanding of consumer preference and purchase/engagement behaviour in existing and new categories
• Make the repeatable easier by implementing efficient processes and building data dashboards that support sharing insights across the broader organization
• Effectively collaborate with Product, UXR, Content, Editorial and Marketing team members to deliver on OKRs