Account Based Marketing Manager, Achievers
Office located in Liberty Village, Toronto
Recognition and rewards software for employees
Be an early applicant
Recognition and rewards software for employees
501-1000 employees
Be an early applicant
Office located in Liberty Village, Toronto
501-1000 employees
Company mission
To change the way the world works.
Role
Who you are
- This role is ideal for someone who thrives at the intersection of strategy, execution, and collaboration—someone who knows how to partner with sales, product marketing, content, and ops to craft standout campaigns that resonate with the right accounts at the right time
- 4+ years in B2B marketing, with 2+ years focused on ABM or enterprise campaign strategy
- Strong understanding of B2B buyer journeys and how to activate campaigns across the funnel
- Experience with ABM platforms and tools (e.g., 6sense, Demandbase, Terminus), plus CRM/automation tools like Salesforce, Marketo, HubSpot
- Proven success launching and scaling campaigns across tiers (1:1 to 1:Many)
- Clear communicator and cross-functional collaborator—comfortable working with sales, content, and leadership teams
- Strong project manager with experience in Asana, Wrike, Monday.com, or similar
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- A creative thinker with a passion for innovation and continuous learning
What the job involves
- Achievers is looking for a strategic, creative, and data-driven Account-Based Marketing (ABM) Manager to build and scale targeted programs that drive engagement, accelerate pipeline, and generate revenue
- You’ll design and launch full-funnel ABM programs across 1:1, 1:Few, and 1:Many motions, leveraging tactics like paid media, events, direct mail, and sales plays to create meaningful experiences for high-value accounts
- Lead the planning and execution of integrated ABM programs (1:1, 1:Few, 1:Many) that align to prospecting, pipeline acceleration, and expansion goals
- Select and orchestrate the right mix of tactics (paid, email, content, events, direct mail, sales plays) to engage target accounts
- Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals
- Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals
- Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams
- Align closely with the Revenue Production team to activate short-term campaigns and sales enablement
- Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc
- Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads
- Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue
- Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions
- Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns
Our take
Employees with a strong sense of belonging are twice as likely to be engaged, productive, and resilient. Achievers' platform aims to foster this belonging while delivering smart work experiences, guiding organisations towards an employee-powered culture. The platform uses personalised, mobile-first experiences and AI-driven content to boost employee participation.
Achievers caters to organisations ranging from 500 employees to large Fortune 500 companies like Marriott, Deloitte, 3M, and Microsoft. Annually, Achievers' members share tens of millions of recognition and celebration moments, highlighting its popularity and effectiveness. Continuous product enhancement is essential for maintaining its market leadership.
Recently, Achievers became available on Google Cloud Marketplace, enhancing its strategic partnership with Google Cloud. This expansion simplifies procurement and management for customers, providing a reliable, real-time global network for exceptional user experience and performance. Integrations with Google Chat and Gmail will ensure seamless recognition within the flow of work, demonstrating Achievers' commitment to empowering employee appreciation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2011
$24.5m
SERIES C
May 2009
$6.9m
SERIES B
Total funding: $39.4m
Company benefits
- Parental Leave Top-up 👶🏼
- Health Benefits and Life Insurance Coverage Upon Your First Day 🩺
- RRSP Matching 🙌🏼
- Flexible Vacation 🏖️
- Employee and Family Assistance Program 🤝🏽
- Full access to the LinkedIn Learning Library 👩💻
- Internal Mentorship Program 🎓
- Employee-Led Employee Resource Groups 👏🏼
- A beautiful office space located in Liberty Village, Toronto 🇨🇦
- Participation in our Points-based Employee Recognition Program ✨
- Opportunities for professional development and career growth 📈
Company HQ
King West Village, Toronto, ON
Leadership
Jeff Cates
(CEO, not founder)Experience as Vice President of PSG Consumer at Hewlett-Packard for 3 years, and President and CEO of Intuit Canada for 8 years.
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