Senior Director of Product Marketing, Iterable
$183.5-242k
+Equity
Growth marketing platform
Be an early applicant
Growth marketing platform
501-1000 employees
Be an early applicant
$183.5-242k
+Equity
501-1000 employees
Company mission
Iterable's mission is to connect people with products that bring them joy.
Role
Who you are
- Are you a master storyteller with a knack for driving product differentiation in competitive markets? Iterable is looking for an innovative and dynamic Senior Director of Product Marketing to join our team!
- Proven experience in product marketing for SaaS or technology products, with a track record of creating clear, innovative, and impactful positioning
- Strong storytelling ability, with experience defining ICP, crafting use cases, and developing differentiation narratives
- Demonstrated experience curating and transforming product roadmaps into powerful GTM stories and announcements
- A strong understanding of the world of email and cross-channel engagement is preferred
- Experience building and managing high-performing product marketing teams
- Proficient at analyzing competing products and strategies, and using those insights to anticipate competitive directions and identify opportunities for innovative positioning and messaging
- A collaborative and confident leader with a natural talent for speaking in front of internal and external audiences
- Ability to flawlessly execute multiple concurrent projects and guide others to do the same
- High energy, self-motivated, and thrives in a fast-growing company
What the job involves
- In this highly visible and influential role, you’ll serve as the key driver of our go-to-market (GTM) strategy, shaping messaging that resonates and empowers our GTM teams to reach new heights
- You'll be instrumental in positioning our products to stand out and in ensuring each launch and marketing moment solidifies our industry-leading status
- As the Senior Director of Product Marketing, you’ll have a unique opportunity to bridge the gap between product innovation and market impact
- You’ll be responsible for crafting compelling narratives that align with our ideal customer profile (ICP), showcasing the value and differentiation of our product to create a lasting impact across every customer touchpoint
- GTM Execution and Enablement
- Lead the creation of GTM materials, including solution briefs, competitive analysis, pitch decks, and other collateral that empower our sales and GTM teams to position our product in the market effectively
- Curate and translate the product roadmap into engaging and impactful external announcements, product launch campaigns, and other communications that strengthen Iterable's market position
- Collaboration and Cross-Functional Leadership
- Act as a strategic advisor and collaborate across teams, including Product, Sales, Customer Success, and Marketing, to ensure alignment on key initiatives
- Influence and drive high-priority initiatives, facilitating cross-functional decision-making and execution
- Product Launches and Key Marketing Moments
- Own the end-to-end product launch process, working closely with Product and GTM teams to ensure that each launch reinforces our market differentiation and brand positioning
- Direct and manage marketing moments, from product releases to key campaigns, to maximize impact in the marketplace and maintain Iterable’s thought leadership
- Team Leadership and Development
- Lead and mentor a team of talented product marketers, fostering a culture of growth, recognition, and career development
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is expected to grow to $14.6 Billion by 2026. The opportunity within this sector has bought with it considerable competition for Iterable, including Punchh, RedPoint and 6Sense. Despite this, the company has firmly established a name for itself and now has over 800 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding and a controversial change in leadership, Iterable is investing in several sales-focused AI technologies in order to appeal to enterprise companies. According to the CEO, the company is gearing up for a possible initial public offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Paid parental leave
- Pension plan
- Medical, dental, vision, & life insurance
- Balance Day (First Friday off every month)
- Fertility & Adoption Assistance
- Flexible PTO
- Daily lunch allowance
- Monthly Employee Wellness allowance
- Quarterly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Company values
- Trust - We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.
- Growth Mindset - We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.
- Balance - We are human and encourage health, happiness and the presence of energized focus and flow in both our professional and personal lives.
- Humility - We practice self-improvement, empathy toward others and own up to mistakes to build accountability and strengthen relationships.
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Andrew Boni
(Co-founder & CEO)Previously Application Services Developer at Boston College for 3 years and Lead Web Developer at Kollaboration Boston for 9 months
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