Assistant Marketing Analytics Manager, Lloyds
£47.8-53.1k
+ An annual performance-related bonus & Share schemes including free shares
2+ days a week in office
Retail and commercial bank
Open for applications
Retail and commercial bank
1001+ employees
Open for applications
£47.8-53.1k
+ An annual performance-related bonus & Share schemes including free shares
2+ days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- If you love working with data, uncovering trends, and influencing decisions, this is an exciting opportunity to take your career to the next level
- Experience in marketing analytics or performance analytics
- 1–2 years of hands-on Python development experience (data science or ML contexts)
- Proficiency with Python libraries (Pandas, NumPy, Scikit-Learn) and testing frameworks (e.g., PyTest),
- Familiarity with CI/CD pipelines, deploying ML models into production, and monitoring performance
- Understanding of digital attribution techniques (e.g., last-click, linear, time decay, multi-touch)
- Tools & Technologies:
- Analytics: Google Analytics (GA4), Adobe Analytics
- Data & Querying: Python, SQL, Excel, BigQuery
- Visualisation: Power BI, Looker
- Cloud: GCP, Vertex AI
What the job involves
- Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth
- We’re looking for a curious, data-driven Assistant Manager, Marketing Analytics to help shape marketing strategy through actionable insights
- You’ll play a key role in evaluating marketing performance across digital, CRM, and ATL channels, supporting attribution modelling and contributing to marketing mix modelling (MMM) projects
- Your work will help turn data into stories—showing what’s working, what’s not, and where we can optimise for better results
- Develop and maintain attribution machine learning models to assess channel performance
- Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities
- Translate complex data into clear, actionable insights and recommendations for marketing stakeholders
- Present findings in an engaging way to both technical and non-technical audiences
- Hours: 35 hours per week, full-time
Application process
- End Date: February 2, 2026 (12 days left to apply)
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy, but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
On top of this, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on "FinTech Action Labs" to bring its industry expertise to early-stage FinTechs. The company continues to enhance its online and mobile services (it is the UK's biggest mobile bank), as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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