Director of Marketing, Selfbook

$160-190k

Ultimately, in determining your pay, we’ll consider your experience and other job-related factors

Senior level

New York

Payments software for hotels

Job no longer available

Payments software for hotels

21-100 employees

FintechHospitalityB2BPaymentsSaaS

Job no longer available

$160-190k

Ultimately, in determining your pay, we’ll consider your experience and other job-related factors

Senior level

New York

21-100 employees

FintechHospitalityB2BPaymentsSaaS

Company mission

To supercharge direct bookings, increase conversions, and eliminate chargeback disputes for hotels, by offering the most intuitive payment experience for guests.

Job

Company

Role

Who you are

Proven experience (5+ years) in marketing leadership roles, preferably within the hospitality industry or a related field
Strong understanding of fintech products and services
Exceptional strategic thinking, creativity, and problem-solving skills
Demonstrated success in developing and executing comprehensive marketing strategies
Proficiency in digital marketing tools, analytics, and marketing automation platforms
Demonstrate exceptional skills in visual design, typography, and layout
Excellent working knowledge in design tools such as Figma, Adobe Creative Suite, and After Effect Excellent communication, leadership, and interpersonal skills
Ability to thrive in a fast-paced, startup environment and adapt to change

What the job involves

Selfbook’s Marketing team is seeking a talented and highly organized Director of Marketing to join our team and help us bring our innovative products to market
As the Director of Marketing, you will play a pivotal role in shaping our brand, creating compelling marketing campaigns, and driving user growth while ensuring a consistent and engaging customer experience. If you are passionate about design, tech, travel, and teamwork, this role is for you!
Develop and execute a comprehensive marketing strategy aligned with our business goals and market positioning. This includes defining target audiences, setting clear objectives, and monitoring performance metrics
Create and maintain a strong and differentiated brand identity that resonates with our target audience. Ensure brand consistency across all marketing channels and materials
Oversee content creation efforts, including blog posts, articles, videos, webinars, and social media content. Develop a content calendar and strategy to establish thought leadership in the hospitality industry
Manage all digital marketing initiatives, including SEO, SEM, email marketing, and paid advertising campaigns. Optimize digital channels to drive traffic, leads, and conversions
Develop and implement customer acquisition strategies to drive user growth and retention. Collaborate with product and sales teams to align marketing efforts with customer needs and product development
Utilize data and analytics tools to track and analyze the performance of marketing campaigns. Make data-driven decisions to continuously optimize marketing efforts for maximum ROI
Manage the marketing budget efficiently, allocating resources to maximize ROI and achieve marketing objectives

Our take

Slick, minimal-click payments interfaces like Apple Pay have become the norm in most industries. However, the hospitality industry, especially independent properties, are lagging behind in this respect and losing out to online travel agents and large aggregators as a result. Selfbook is changing that by providing payments software that enables more seamless booking flow, merchandising, and one-click payments for hotels.

Until now, Selfbook has been focused on boutique or independent hotels or small groups that would represent anywhere from 5-25 properties. But now company is in a position to serve larger chains through partnerships with more established fintech providers.

The difficulty for Selfbook will be upgrading an industry that is characterised by the use of inefficient, analogue systems which do not easily allow modern integrations. Overcoming these hurdles will guarantee the long-term value of Selfbook as a company.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Mar 2022

$15m

SERIES A

Oct 2021

$25m

SERIES A

Total funding: $40m

Company HQ

Tribeca, New York, NY

Leadership

Ilyas Djeddou

(Co-Founder & CTO)

Worked at Unilever in Mobile payments from 2015 to 2017. Also worked as CTO for SIXAGENCY.

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