Executive Head of Product Marketing , Socure
$250-315k
+ Equity and bonus
More information about location
Digital ID verification & fraud protection
Be an early applicant
Digital ID verification & fraud protection
501-1000 employees
Be an early applicant
$250-315k
+ Equity and bonus
More information about location
501-1000 employees
Company mission
To verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
Role
Who you are
- 12+ years in product marketing, with at least 5 years in executive leadership roles in high-growth B2B technology or SaaS companies
- Mastery of value-based messaging frameworks, specifically Force Management’s Command of the Message and Value Framework methodology. You’ve built one, trained on one, or operationalized one before
- Exceptional storytelling ability. You can translate a complex, technical platform into a buyer narrative that a CFO understands and a champion can sell internally
- Deep fluency in solution messaging and outcome-based positioning. You’ve made the shift from feature-led to value-led before, and you know exactly what it takes
- Proven track record owning GTM strategy end-to-end: positioning, launch execution, sales enablement, competitive intelligence, and measurable pipeline impact
- Executive presence and communication skills. You’re equally compelling in a boardroom, a sales kickoff, an analyst briefing, and a team feedback session
- Experience leading and developing high-performing PMM teams. You attract talent, raise the bar, and build the culture that makes great work repeatable
- Strong analytical acumen. You tie messaging decisions to business outcomes, using win/loss data, pipeline metrics, and market intelligence to drive strategy
- Background in technically complex B2B products. You don’t need to be an engineer, but you thrive learning deeply technical domains and making them accessible
- Builder mentality and a founder mindset. You move fast, make decisions, own outcomes, and bring a bias for action over process
What the job involves
- The PMM Transformation Leader Socure Needs Now
- Socure has the industry leading identity and fraud infrastructure
- What we need now is an exceptional product marketing leader who can transform how we talk about Socure shifting from product-centric feature documentation to outcome-driven, solution-based storytelling that resonates with economic buyers, accelerates revenue, and creates undeniable market differentiation
- As the Head of Product Marketing, you’ll report directly to the global CMO and lead a team of 11 across the full PMM function
- This is a true executive role: you’ll set the strategic vision, build the frameworks, own the narrative, and be in the room, and on the stage, when it matters most
- You’re not managing a function from the sidelines. You’re driving the function from the front
- You understand that the best product marketing is built on buyer outcomes, not product capabilities
- You speak Force Management frameworks, or become immediately fluent in it
- You know the difference between messaging that checks a box and messaging that changes a pipeline
- And you believe that product marketing is one of the highest-leverage functions in any company that dares to compete and win
- The Core Transformation You’ll Drive: Socure’s product marketing today speaks in features and capabilities
- You’ll architect and lead the shift to value-based, solution-oriented messaging
- This must be grounded in buyer outcomes, positive business results, and the competitive differentiation that makes Socure the only choice worth making
- WHAT YOU’LL DO:
- Own the Narrative. Drive the GTM:
- Build Socure’s Value-Based Messaging Architecture:
- Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology
- You’ll define positive business outcomes, required capabilities, defensible differentiators, and proof points that align the commercial COE around a single, powerful value narrative
- Lead Solution and Outcome-Based Positioning:
- Transform product positioning from feature catalogs to solution narratives, mapping Socure’s platform to the strategic priorities of economic buyers across verticals
- Define clear before/after buyer journeys that articulate measurable business impact, not product specs
- Own Storytelling Across the Portfolio:
- Set the narrative standard for every product, solution, and GTM motion at Socure, from board presentations and investor decks to sales plays, product launches, analyst briefings, and thought leadership
- If Socure is saying it publicly or internally, the story starts with you
- Drive GTM Strategy and Product Launches:
- Define and execute go-to-market strategy for Socure’s expanding product portfolio, orchestrating launches, packaging, and campaigns that create measurable pipeline impact
- Ensure every product launch tells a customer story, not a feature story
- Enable the Commercial Organization:
- Build the sales enablement infrastructure (playbooks, battlecards, ROI tools, value decks, and objection frameworks) that gives Socure’s sellers the confidence and language to win at every stage of the buyer journey
- You’ll partner closely with our world class enablement team on this endeavor
- Adoption, not creation, is the success metric
- Lead and Grow a High-Performing PMM Team:
- Lead, coach, and develop a team of 11 product marketers
- You’ll set the performance bar, build toward gaps, and create a culture where great work is celebrated
- This is a player-coach role: you drive strategy and you make things
- Ground Every Decision in Market and Buyer Intelligence:
- Direct ongoing competitive analysis, win/loss research, and customer insight programs that feed back into messaging, positioning, and roadmap influence
- Know what buyers believe before you talk to them, and know where the market is moving before it arrives
- Represent PMM at the Executive Level:
- Serve as the product marketing voice in executive forums, QBRs, board updates, and cross-functional planning
- Bring clarity on positioning, market opportunity, and competitive standing and own the outcomes that follow
- WHY THIS ROLE:
- What Makes This Opportunity Different
- This isn’t a role where you inherit a fully built machine and optimize the edges. Socure is at an inflection point
- The platform that we’ve built is exceptional, the market opportunity is enormous, and the PMM function is ready for transformation
- You’ll have the executive mandate, the team, and the CMO partnership to do something genuinely meaningful
- You’ll work on problems that matter. Identity trust infrastructure that prevents fraud, enables economic inclusion, and powers the most important interactions in people’s lives
- The work is complex, the pace is fast, and the bar is high. That’s the point
Our take
Socure is an identity platform that aims to improve customer identification for digital transactions. The company is part of a growing market, with rivals in this competitive space including Signifyd, Riskified, AppsFlyer, ClearSale, Kount, SEON, and Fraud Fighters.
The engine delivered by Socure encompasses Know Your Customer (KYC), identity fraud detection, and document verification. With it, companies can scale rapidly by onboarding more good customers and preventing online fraud. Additionally, underbanked consumers who have been excluded from online services by outdated ID verification can gain access to critical benefits and services online.
Socure has rapidly escalated in popularity and reached a valuation well over $1 billion. Though not immune from the economic downturn of late, which resulted in two high-profile rounds of lay-offs, the company has secured considerable additional funds that will strengthen its financial position as it moves to capitalise on the ever-growing importance of identity verification and trust.
Steph
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$450m
SERIES E
Mar 2021
$100m
SERIES D
Total funding: $646.6m
Company benefits
- Health: Comprehensive medical coverage, including vision, dental, and FSA
- Parental Leave: Generous leave allowance for parents-to-be
- 401k: Pre-tax savings for retirement
- Life Insurance: Protect your family in case of emergency
- PTO: Take as much time as you need, when you need it
- 100% Remote: Work from anywhere anytime, whatever suits your lifestyle
- WFH Allowance: Generous reimbursement program to maximize your WFH setup
- Deskpass: Work in an office environment whenever you feel the need
- Mental Health Provider: Connect with clinicians when you need it
- Learning & Development: Self-education allowance & free career coaching
- Employee Assistance Program "EAP": Lifestyle resources available as well as additional mental health resources
- Fertility Provider: Family planning solutions for those interested
- Personal Legal Support: Significant discounts with RocketLawyer
Company HQ
Incline Village, NV
Leadership
Johnny Ayers
(Founder & CEO)Founder & General Partner of Switch Hit Ventures. Having been a Senior Consultant at IBM, they became COO and Board Member of Endeavor Up. Since then, was an Advisor at Pager and later founded Socure in 2012.
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