Web and Digital Marketing Manager, Incorta
$112-145k
+ Discretionary Bonus Program
Direct data analytics platform
Be an early applicant
Direct data analytics platform
201-500 employees
Be an early applicant
$112-145k
+ Discretionary Bonus Program
201-500 employees
Company mission
To build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy.
Role
Who you are
- The ideal candidate is a hands-on leader with a strong technical grasp of modern web platforms and a proven track record of maximizing ROI from digital marketing spend
- Experience: 7+ years of progressive experience in digital marketing, with a minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent
- Webflow Expertise: Deep, hands-on expertise with Webflow is required, including CMS utilization, custom code integration, and performance optimization
- Digital Advertising Mastery: Proven expertise in managing significant budgets and driving performance across major paid advertising platforms (Google Ads, LinkedIn Ads, etc.)
- Pipeline Focus: A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies, and optimizing marketing activities for pipeline and revenue impact. Experience with CRM platforms (e.g., Salesforce) and marketing automation (e.g., HubSpot, Marketo) integration is essential
- Analytical Skills: Highly proficient in web analytics tools (Google Analytics 4 is a must) and advanced spreadsheet/data analysis skills. Must be able to translate data into actionable insights and strategic recommendations
- Technical Fluency: Understanding of HTML, CSS, and JavaScript as they relate to front-end development, tracking implementation, and performance debugging
- Communication: Excellent written and verbal communication skills with the ability to articulate complex technical and performance data to non-technical stakeholders
What the job involves
- We are seeking an experienced and highly analytical Web and Digital Marketing Manager to lead our web infrastructure and manage all digital advertising efforts
- This critical role will be responsible for the health and performance of our corporate website (built on Webflow) and driving pipeline growth through the strategic optimization of our digital advertising campaigns (PPC, Paid Social, Display, etc.)
- Webflow Management: Own and manage the entire corporate website infrastructure on Webflow, ensuring stability, security, performance (speed/uptime), and scalability
- Site Optimization: Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience (UX) to increase conversion rates
- Development & Deployment: Oversee the development, testing, and deployment of new website features, landing pages, and content updates in partnership with design and content teams
- Technical SEO: Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness
- Strategy & Execution: Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels (e.g., Google Ads, LinkedIn, Facebook, display networks) and manage our agency
- Budget Management: Manage and allocate the digital advertising budget effectively to achieve key performance indicators (KPIs), focusing heavily on optimizing campaigns for marketing-qualified leads (MQLs) and sales pipeline
- Campaign Optimization: Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles to continuously improve campaign performance, cost per acquisition (CPA), and pipeline contribution
- Reporting & Analysis: Establish clear metrics and provide regular, data-driven reporting on campaign performance, web traffic, conversion rates, and the impact of digital efforts on the sales pipeline (lead-to-opportunity/win rates)
- Serve as the subject matter expert for Google Tag Manager and Google Analytics 4 (GA4)
- Develop custom data layers, manage event triggers, and guarantee accurate capture of all high-value user actions
- Configure and maintain necessary data connectors and APIs to route web data seamlessly into downstream platforms, including the Incorta platform and BigQuery
- Provide regular, insightful reports on website performance and digital analytics to key stakeholders and the executive team
- Manage web tracking and workflow logic to ensure a high-quality, clean flow of lead data from web forms directly into the CRM
- Partner closely with the Marketing Operations and Analytics teams to enhance data quality and expand overall technology capabilities
Our take
The amount of data flowing into organisations is growing exponentially, creating a need to process more data more quickly than ever before. Data integration or data preparation jobs take time to execute and generally run overnight, making it difficult, or impossible, to analyse data from the same day’s operations. In an ideal world, the data in the analytical system would match the data in the operational system.
Instead of relying on data warehouses to gather and prepare data for analysis, Incorta’s Direct Data Mapping engine maps data straight from sources like enterprise software and other applications. This means it can provide insights for massive amounts of data in near real-time.
Incorta is the driving force behind analytics for major corporations such as Starbucks, Credit Suisse, Archrock, National Oilwell Varco (NOV), and Gate City Bank. Notably, Incorta has achieved record revenue growth and expanded its global presence, establishing new offices in the APAC, EMEA, and North America regions. This strategic expansion positions it to not only meet current market demands but also anticipate and cater to the evolving needs of businesses in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
Aug 2019
$30m
SERIES C
Total funding: $192.4m
Company HQ
Town Center, Foster City, CA
Leadership
Hichem Sellami
(Co-Founder)Previously a Software Development Director at Oracle and Lead Software Engineer at Siebel Systems.
Klaus Fabian
(Co-Founder)Previously a Development Director at Oracle and Senior Product Manager at BARRA.
Matthew Halliday
(Co-Founder)Worked for 13 years at Oracle, holding various positions such as Applications Architect and Senior Operations Manager.
Osama Elkady
(Co-Founder & CEO)Worked for 19 years at Oracle, holding various positions such as Senior Director - Oracle Business Intelligence, Director - Oracle Internationalization Product Group, and Vice President - Oracle Applications Development.
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