Senior Manager of Lifecycle Marketing, Bilt Rewards
$120-150k
+ Eligible for equity + Annual performance-based bonus
Loyalty program for property renters
Open for applications
Loyalty program for property renters
101-200 employees
Open for applications
$120-150k
+ Eligible for equity + Annual performance-based bonus
101-200 employees
Company mission
To give young people a way to earn rewards on their rent payments, and to help them on the path toward homeownership
Role
Who you are
- 5+ years of lifecycle marketing experience
- A strong understanding of lifecycle marketing, including campaign management, data analytics, and marketing automation platforms. Experience with tools like Braze, Segment, FullStory, and Looker is a plus
- A creative problem solver who is excited to work as a part of a team
- Strong knowledge of Liquid. Familiarity with HTML and CSS is preferred
- Familiarity with webhooks, working with APIs, and/or CMS
- A detail-oriented worker who is adaptable and interested in learning new tools & technologies
- Bonus points for design and/or copywriting skills
- Bonus points for experience with email deliverability
What the job involves
- Be a critical player in the development of a highly personalized user experience for our existing partners and members
- Manage testing across your channels across the user journey
- Work closely with the broader marketing team to develop activation & engagement priorities based on business goals
- Own the planning, creation, and analysis of automated messages in Braze
- Analyze campaign performance to continuously improve the user experience
- Improve internal systems to make the team faster, more nimble, and more efficien
- Reporting to the Senior Director, Lifecycle Marketing, the Senior Manager, Lifecycle Marketing will be responsible for driving activation, engagement, and retention of Bilt Rewards members and wide range of partners
- Through a variety of communication methods, including email, push, text, in-app messages, and more, you will help develop the strategy for and build a highly personalized user journey to ensure our members and partners are activating on key product offerings
- You’ll work closely with product marketing, product, engineering, the account management teams, and the data team to develop exciting, engaging communications to drive the adoption of new features & benefits
Our take
Millions of Americans participate in credit card programs that enable them to earn points from everyday spending. Bilt is a loyalty program that enables renters to earn points from what is typically their largest monthly outgoing: rent.
Landlords have long been unwilling to accept payment by credit card due to the high fees involved, an issue Bilt is tackling head-on. Within a few months of launching in mid-2021, Bilt was serving more than 2 million rental units. Whilst focusing on rent payments in the beginning, Bilt hopes to morph into an end-to-end service for renters looking to buy a home, which could eventually involve becoming a mortgage provider.
Bilt is targeting a lucrative market of 109 million renters in the US alone, with 4 million rental units using its platform. The company has secured impressive funding of more than $200 million led by General Catalyst Partners, which it is using to expand its Rewards Alliance programme - a partnership of multifamily, single family and student housing operators - alongside the local merchant focused Neighborhood Rewards program.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$150m
LATE VC
Jan 2024
$200m
LATE VC
Total funding: $563.3m
Company benefits
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for yourself as often as you need it
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week
Company HQ
NoHo, New York, NY
Leadership
Ankur Jain
(CEO)Serial entrepreneur and current Founder & CEO of Kairos, a venture studio. Also founded Humin which they sold to Tinder in 2016, and Bilt (as part of Kairos).
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