Demand Generation Manager, Vida Health

• The ideal candidate is equal parts creative and analytical — someone who can translate performance data into actionable insights, manage paid media and agency partners and continuously refine programs for efficiency and impact
• Segmentation experience is a big plus!
• Bachelors Degree at a minimum
• 3–5 years of experience in demand generation or performance marketing (B2B SaaS or health tech strongly preferred)
• Proven experience managing campaigns that deliver measurable pipeline and revenue impact
• Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Strong analytical skills and comfort working with performance data and reporting tools (e.g., Looker, GA4, Excel/Sheets, HubSpot reports, SFDC reporting)
• Experience managing and optimizing paid media channels (Google Ads, LinkedIn, Meta, programmatic and/or trade publications)
• Familiarity with writing and reviewing marketing copy for ads, landing pages and nurture campaigns
• Ability to manage multiple priorities and deadlines in a cross-functional environment
• Strong collaboration and communication skills for working closely with content, brand and sales teams

Desirable

• Vida is looking for a strategic, data-driven Demand Generation Manager to design, execute and optimize integrated campaigns that drive qualified pipeline and accelerate growth
• This role will lead the planning and performance of digital campaigns across paid, owned and earned channels — partnering closely with content, brand and sales teams to align messaging, offers and timing
• Develop and execute multi-channel demand generation campaigns (paid media, email/nurture, webinars, content syndication, SEO/SEM, partnerships) to drive pipeline and revenue
• Manage the paid media agency and collaborate with other agency partners and tools as needed
• Plan, forecast and optimize campaign budgets and performance metrics to meet goals
• Partner with content and brand teams to ensure campaigns align with messaging, creative direction and audience priorities
• Collaborate with sales and sales operations to ensure seamless coordination on campaign targets, reporting and lead flow
• Build and manage nurture programs to engage and convert target audiences throughout the funnel
• Track, analyze and report on campaign performance; create actionable insights and recommendations for ongoing optimization
• Develop and maintain reporting to monitor channel and funnel performance (e.g., traffic, revenue attribution, CPL, ROI)
• Conduct testing (audience, creative, offer, landing page) to optimize conversions and scale successful tactics
• Stay up to date on best practices and emerging tools in digital marketing, demand generation and analytics
• Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) and maintain data integrity