Director of Creator & Affiliate Marketing, Etsy
$178-267k
Plus equity package and an annual performance bonus. Salary dependent on location
More information about location
Office located in Brooklyn, NY
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$178-267k
Plus equity package and an annual performance bonus. Salary dependent on location
More information about location
Office located in Brooklyn, NY
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- The ideal candidate is a demonstrated industry leader with experience unifying owned creator relationships, external creator networks, and affiliate partnerships into a single strategy that drives awareness, engagement, and measurable growth
- 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network; experience building in-house creator programs is ideal
- Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution)
- Experienced people manager with a track record of building and leading high-performing teams
- Strategic, creative thinker who has designed program structures — tiering, commission logic, creator segmentation — from scratch, and built high-value partnerships that reach new, incremental audiences
- Hands-on experience designing and reading incrementality tests (holdout/geo-based, matched-market), and comfortable building and defending a GMS/revenue forecast to finance and senior leadership
- Understands the limits of last-click attribution in a creator/affiliate context and how correction models work, along with affiliate network infrastructure (e.g., Impact, Rakuten, AWIN, Partnerize) and how bidding and commission structures actually get optimized
- Proven success partnering across teams — Product & Engineering, Comms, Brand Strategy, Advertising Creative — to deliver shared goals
- Highly collaborative, with a passion for Etsy's mission to keep commerce human and support the creativity of small business owners
What the job involves
- Etsy is seeking a senior leader to grow our Creator and Affiliate ecosystem, including our in-house creator program and our broader Affiliate & Publisher Partnerships. This is an exciting opportunity to shape the future of this work at Etsy
- You'll be responsible for growing these programs into scalable business channels that drive traffic, buyer acquisition, revenue, and brand relevance, while evolving the overall creator experience
- You'll focus on scaling creator recruitment and engagement within our in-house program, while growing creator marketing at scale through network partnerships. You'll also improve affiliate economics and partner quality, shape creator incentives and tooling, and connect a fragmented set of programs into one cohesive growth engine
- This role sits at the intersection of growth marketing, brand advocacy, creator strategy, product, and analytics, and requires someone who can manage a team capable of balancing program infrastructure with commercial performance. That means deep analytical and technical fluency, along with the ability to connect insights across teams, partners, and data sources into one coherent story
- This role reports to the Director of Influencer & Advertising Studio, and partners closely across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media stakeholders to drive results throughout the funnel
- The Influencer and Advertising Studio is Etsy's creator and content engine, leading full-funnel creator strategy and partnerships alongside Etsy's award-winning in-house content studio. This team covers everything from UGC to celebrity talent partnerships to the paid, social, and brand content that brings Etsy's story to life
- Manage the teams that own Creator Program and publisher affiliate program strategy and execution
- Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in-house ambassador program
- Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning
- Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries
- Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps
- Align cross-functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
- Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership
- Mentor and grow a high-performing team, and foster a culture of testing and learning that shapes where Etsy invests next in the creator and affiliate landscape
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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