Field & Events Marketing Manager, Swimlane
$105-115k
+ Stock Options
More information about location
1-5 days a week in office
Low-code security automation
Be an early applicant
Low-code security automation
201-500 employees
Be an early applicant
$105-115k
+ Stock Options
More information about location
1-5 days a week in office
201-500 employees
Company mission
To automate the world of security with cloud-scale, low-code security automation that unlocks automation beyond the SOC by delivering a platform that serves as the system of record for the entire security organization.
Role
Who you are
- The ideal candidate brings 5–7 years of B2B technology field marketing experience, preferably within cybersecurity or enterprise SaaS, and has a demonstrated track record of delivering revenue results through trade shows, executive events, and targeted regional campaigns
- This is a revenue-aligned marketing role with clear performance expectations, requiring an entrepreneurial marketer who pairs innovative thinking with disciplined execution to drive measurable pipeline and revenue growth
- 5–7+ years of field marketing experience in B2B technology; cybersecurity experience preferred
- Experience supporting enterprise sales cycles (6–12+ months)
- Strong understanding of demand generation strategy and marketing-to-sales funnel dynamics
- Demonstrated ability to manage trade shows, field events, and account-based field programs
- Experience in CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and ABM platforms (e.g., 6sense, Demandbase) is a plus
- Excellent cross-functional collaboration and communication skills
- Highly organized with strong project management capabilities and the ability to manage multiple initiatives simultaneously
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
What the job involves
- Swimlane is seeking a results-driven and dynamic Field & Events Marketing Manager to drive regional pipeline growth and revenue acceleration through strategic field marketing programs
- This role is a key partner to sales leadership and is accountable for developing and executing integrated field strategies that generate measurable pipeline and contribute to bookings
- Develop and execute quarterly and annual regional field marketing plans aligned to revenue targets
- Manage end-to-end event logistics, including vendor selection, contract negotiation, budget management, and on-site execution for field events and trade shows
- Create and manage event marketing materials, including invitations, promotional content, and post-event follow-up communications
- Own regional pipeline contribution goals (sourced and influenced) and report on performance against targets
- Allocate and manage budget based on ROI and pipeline impact
- Design and execute high-impact field programs, including industry trade shows, executive roundtables, partner activations, and targeted account-based experiences
- Drive measurable improvements in event-to-opportunity conversion rates
- Support enterprise sales cycles through strategic engagement programs tailored to priority accounts
- Collaborate with marketing and BDR teams to extend event reach and maximize engagement
- Establish clear pre-event planning and post-event follow-up processes with defined SLAs
- Ensure alignment across sales, BDRs, solution engineers, and marketing on program objectives and success metrics
- Lead closed-loop reporting to measure campaign effectiveness through the full marketing-to-sales funnel
- Own and manage the regional field marketing budget, including forecasting, allocation, and spend optimization aligned to pipeline and revenue targets
- Conduct post-event performance reviews to identify optimization opportunities
- Build and maintain strong relationships with key vendors, partners, and industry stakeholders
Our take
A rise in security breaches and incidents across all sectors has meant a major boost to cyber-security budgets.
Swimlane is a security operations startup that is trying to help its clients keep those budgets down through automation. Indeed, Swimlane’s suite of SOAR tools can automate 80-90% of the incident response process.
The company sets itself apart through its uniquely low-code approach that both enables ease-of-use for non-technical employees and a proliferation of integrations with organizations’ existing tools.
Swimlane is now looking to grow through expanding its product suite to drive further revenues. One such initiative is Swimlane Turbine, which captures hard-to-reach telemetry and expands actionability. This product has since seen 107% year-over-year adoption growth, indicating Swimlane's success in the SecOps market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2025
$45m
LATE VC
Jul 2022
$70m
GROWTH EQUITY VC
Total funding: $226m
Company benefits
- Medical, dental, and vision coverage paid by Company at 100% for employee & 50% for dependents
- 401(k) plan participation with 3% Company safe harbor contribution & 100% immediate vesting
- Unlimited PTO & 12 Company paid holidays
- Company-paid short-term disability, long-term disability, basic life insurance, and AD&D
- Health Savings Account (HSA) for eligible plan participants
- Company-sponsored training & professional development opportunities
- Great company culture of collaboration and innovation
- Unlimited Snacks (in HQ office)
Company HQ
Central Business District, Denver, CO
Leadership
Cody Cornell
(Co-Founder & CSO)They have spent 15 years in IT and security, including roles with the U.S. Defense Information Systems Agency (DISA), Department of Homeland Security (DHS), American Express and IBM Global Business Services.
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