Marketing Operations Specialist, Commusoft
£34-36k
More information about location
2+ days a week in office (Elephant & Castle, London)
Job management software for field services
Be an early applicant
Job management software for field services
21-100 employees
Be an early applicant
£34-36k
More information about location
2+ days a week in office (Elephant & Castle, London)
21-100 employees
Company mission
To educate and empower field service companies to provide world-class customer journeys.
Role
Who you are
- Extensive B2B Marketing experience
- Tech-Savvy: You are skilled in the technical side of marketing, with tools like Wordpress, HubSpot, Google Analytics, Figma, Looker Studio, Clarity and Google Tag Manager
- Data-driven: You thrive on analyzing data, within the marketing technology stack, executing and optimizing campaigns, and ensuring data integrity
- Detail-oriented: You manage multiple projects while maintaining a high standard of quality and organization
- Collaborative: You work seamlessly with internal teams and external partners to ensure alignment on strategies and execution
- Proactive Problem Solver: You are resourceful and take the initiative to identify and implement improvements
- Results-focused: You prioritize tasks effectively, ensuring timely campaigns and updates align with goals
What the job involves
- Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation
- We have three key areas: Product Marketing, Demand Generation, and Content Marketing
- Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base
- You’ll join a dynamic team of five based in Chicago and London, working collaboratively across time zones to create impactful campaigns
- As the Marketing Operations Specialist, you optimize marketing workflows, enhance user experiences, and drive quality leads to support business growth. You work closely with the demand generation team and collaborate across departments to refine processes, improve campaign performance, and deliver measurable results
- Your expertise in marketing tools, website optimization, and analytics helps ensure that Commusoft’s marketing initiatives are efficient, data-driven, and impactful
- Build, manage, and optimise multi-channel automation campaigns (email, SMS) within HubSpot
- Maintain a clean, segmented, and scalable HubSpot database
- Partner with PPC agencies to ensure proper campaign setup, tracking, and asset delivery
- Collaborate with the sales team to refine lead management processes, including lead scoring and SLAs
- Utilise Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio to build and maintain dashboards that provide actionable insights into campaign performance
- Data cleaning and consolidation within Hubspot
- Develop and deliver regular reports on key KPIs, including MQLs, CAC, and conversion rates
- Monitor and enhance multi-touch attribution models to accurately track marketing's contribution to pipeline and revenue
- Coordinate and update our WordPress website with our developer based on stakeholder needs, brand guidelines, and UX best practices
- Continuously review and maintain website functionality, communicating with developer to troubleshoot issues as they arise
- Analyse visitor behaviour using Google Analytics (GA4) and Clarity to identify pain points and optimisation opportunities
- Familiar with HTML and CSS for front-end tweaks, A/B testing, and advanced event tracking via Google Tag Manager
- Tools you use:
- HubSpot: For marketing automation, workflows, and lead scoring
- Google Analytics (GA4): For performance tracking and reporting
- Google Tag Manager: For advanced tracking and attribution setup
- WordPress: For website management and updates
- Figma: For design and UX collaboration
- Clarity: For user behavior analysis and UX improvements
- Looker Studio: For customized dashboard set up and reports
Salary benchmarks
Our take
Though field services companies are vital for the continued operation of just about everything, they have lagged behind other industries in having specialised solutions for managing their operations. Commusoft exists to change that, providing plumbers, electricians, builders, and trades companies of all stripes with a platform that allows businesses to plan and schedule jobs, provide costing and quotes to customers, and handle client communications from a single application.
While other companies are operating in the field, Commusoft stands out in the market with its focus on its simplicity and digital invoicing functionality which is far more flexible than that provided by competitors.
Commusoft was founded in the UK but in 2019 began its international expansion, opening an office in Chicago to grow into the North American market. Having established a strong presence in the UK its main objective is currently to grow its market share in the US, recruiting teams on both sides of the Atlantic to capture a piece of the enormous American field services sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- 23 days PTO + 8 UK bank holidays = 31 days off
- £50 monthly gym contribution
- Pension contribution
- Work laptop
- Drinks and snacks provided
- And you’d probably like to know that we have a hybrid working model (10 days a month in the office minimum) but it is an open door so feel free to come in more if you'd like!
Company HQ
London, UK
Leadership
Jason Morjaria
(Founder & CEO)Prior to founding Commusoft was a Consultant at Pay2bill. Also founded Oprillo.
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