Account Director, Aspire
$115-125k
Influencer marketing platform
Open for applications
Influencer marketing platform
501-1000 employees
Open for applications
$115-125k
501-1000 employees
Company mission
To help businesses grow and empower creators to do what they love.
Role
Who you are
- 8+ years of experience in account management, client services, or a related role within the marketing or advertising industry,
- Proven experience in influencer marketing or social media marketing is highly desirable
- Experience in leading and managing teams
- Proficiency in using CRM and project management tools
- Strong understanding of social media platforms and influencer marketing tools
- Familiarity with data analytics and reporting tools
- Strong organizational and multitasking abilities
- High level of attention to detail
- Ability to thrive in a fast-paced, dynamic environment
- Passion for staying updated with client category trends and industry best practices
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Relevant certifications in digital marketing, project management, or related fields are a plus
- Proven ability to build and maintain strong relationships with clients
- Deep understanding of client business objectives, KPIs, and alignment with IM strategies
- Experience cultivating senior-level client relationships, addressing business needs and demonstrating value for their investment
- Demonstrated ability to foster a positive and collaborative team culture
- Experience conducting performance evaluations and addressing performance issues proactively
- Skills in mentoring and guiding direct reports to support their career growth
- Proficiency in analyzing campaign performance data and providing a strong strategic point of view to clients and internal teams to help dimensionalize what success is and what key learnings need to be applied going forward
- Ability to develop and manage client budgets, including a strong understanding of the evolving market rates for influencer talent
- Experience in optimizing campaign strategies informed by data – turning insights into action
- Experience in resource allocation and balancing workloads among team members
- Skills in evaluating and optimizing processes to enhance workflow efficiency
- Ability to oversee financial reporting logistics and ensure accuracy within relevant systems
- Experience in a leadership contribution capacity to business development, including developing pitches, presentations, and unique value propositions
- Understanding of new business scopes, strategies, and staffing plans
- Skills in ensuring a smooth onboarding process for new clients and internal teams
- Deep understanding of the influencer marketing landscape and trends
- Ability to counsel clients on industry, platform, and strategy trends
- Experience in ensuring influencer contracts are compliant with brand, legal, and industry standards – ability to teach and coach on best practices within your team
- Excellent verbal and written communication skills
- Ability to lead brainstorming sessions and collaborate effectively with team members and clients
- Experience developing client presentations and proposals
What the job involves
- As an Account Director at Aspire, you will play a leadership role in driving the growth of a large book of client business
- You’ll oversee a portfolio of project-based and retainer-based influencer marketing (IM) clients, maintaining strong external relationships and leading a collaborative accounts group organized around a specific vertical (aka a “Pod”)
- You will act as the most senior day-to-day point of contact for clients, ensuring their business objectives and KPIs align with our IM strategies and tactical plans
- By understanding their internal operations and key decision-makers, you will develop a client mapping system and strategies to grow existing client relationships and foster new ones with sister brands within your enterprise-level company client portfolio
- Your proactive approach to client relationship cultivation and stewardship will help deepen client engagement and be instrumental in account renewals and expansions to contribute to Aspire’s growth goals
- Additionally, you will lead and inspire a team of Campaign Managers and Campaign Associates, providing strategic guidance in campaign planning, client management, and program optimization
- Your role will involve leading the strategy and creative for client programs that ladder up to their business objectives, and fostering a high-performance culture driven to deliver the highest standards of quality
- You will foster a positive and collaborative team culture, support new business development in partnership with Aspire’s Sales team, and contribute senior leadership oversight that achieves operational efficiency to enhance Aspire's overall performance and client satisfaction
- Build and maintain strong relationships with clients, aligning their objectives with IM strategies
- Act as the most senior client contact on your accounts, as a trusted counselor, strategic partner and thought leader
- Develop a comprehensive client mapping system and strategies for relationship building
- Lead and inspire a team of talent who are at various stages of seniority and career experience
- Foster a positive, collaborative, growth-oriented team culture
- Provide consistency of “The Aspire Agency Way” from kick offs, quarterly business reviews, and wrap reports so that every client feels a consistently high level of servicing satisfaction
- Support Sales and Marketing in developing pitches, presentations and events to raise Aspire’s visibility in the industry
- Ensure smooth onboarding for new Aspire clients and a seamless transition from the sell-in period led by the Salesperson
- Allocate team resources effectively and optimize workflows
- Oversee financial reporting and ensure accuracy in Agency systems like Salesforce and Harvest
- Monitor team bandwidth and partner with the Senior Director of Agency Operations on resource allocations based on project requirements
Our take
Influencer marketing has rapidly gained traction over the last few years, and Aspire exists to help brands make the most of it. It delivers a platform to connect brands with the right influencers to reach their target market, and manage their campaigns from a single place.
With Aspire, marketing teams do not have to spend time researching influencers themselves, with the company claiming to half the time taken to source the right match. The platform also supplies analytics to measure impact and attribute ROI to influencer campaigns, enabling actionable changes to be made to marketing strategies.
Boasting 900 customers including the likes of Care/of and Yankee Candle, it is clear Aspire has already made good progress. In 2023, it acquired SaaS eCommerce company CommerceUp, which will help Aspire to further build and scale influence-driven commerce, with a focus on optimizing marketing spend efficiency for its clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2019
$24m
SERIES A
Oct 2015
$2.5m
SEED
Total funding: $27.3m
Company benefits
- Health, dental & vision (90% covered)
- Flexible schedules
- Unlimited paid time off
- Paid parental leave (4 months)
- WFH stipend
- Book reimbursement
- Education stipend
- Wellness credit
Company HQ
Govalle, Austin, TX
Leadership
Anand Kishore
(CEO)Has been CEO since Aspire's founding in 2013. Prior to this, they were an Analyst at JGE Capital and Goldman Sachs.
Suhaas Prasad
(CTO)Was Software Developer Lead at Pocket Gems, as well as a Software Developer at Flixster, Amazon, and Salesforce.
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