Segment Marketing Manager, MURAL
EMEA/APAC
Digital workspace for visual collaboration
Be an early applicant
Digital workspace for visual collaboration
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To inspire and connect imagination workers globally by providing teams the means, the methods, and the freedom to innovate from anywhere.
Role
Who you are
- SAAS experience is required (familiarity with SAAS metrics, digital channels and product-led growth models)
- 6+ years of experience in B2B marketing, with proven ability to develop, launch, and manage multiple integrated marketing campaigns
- Experience marketing to buyers and users within technical, revenue, or brand-centered roles and/or teams (e.g., product/innovation teams, sales/RevOps, or marketing teams)
- Skilled at translating customer insights into actionable strategy, enjoys doing customer research (quant & qual)
- Strong project & stakeholder management skills, familiarity with project management tools
- Excellent communication and cross-functional collaboration skills, familiarity with presentation building & public speaking
- Comfortable with experimentation & testing, especially in relation to AI tools to enhance workflows, efficiency, or decision-making
What the job involves
- As part of the Marketing & Strategy insights team, segment marketing managers own the go-to-market strategy for one of our defined audiences
- In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers
- As a Segment Marketing Manager, you will develop and own the market story for a defined audience
- To do so, you’ll build and maintain the vision of how we best market to and retain customers across their end-to-end journey, caring as much about awareness as you do about retention
- This role requires you to be an active catalyst for continuous improvement: whether you’re mining for new data and insights with our data partners, or collecting and amplifying the stories of customers back to our product, sales and success teams, you’ll be leading segment-level initiatives forward that align with our business goals and objectives
- Develop a segment marketing strategy - identify what works and what could be improved, inclusive of research, campaign development, and segment health measurement
- Drive segment campaign development within the marketing team, working collaboratively with channel owners and the project management team to ideate, plan, and execute best-in-class marketing plays with measurable outcomes
- Speak for your segment - you’ll act as the central source of segment truth, bringing together insights and stories back from the field that can educate, inform, and help others make better decisions
- Engage with prospects and customers regularly - a critical element of success in this role requires you to feel comfortable speaking with people you don’t know, asking thought-provoking questions, and being a representative of the company
- Partner with Product to identify utilization and adoption metrics, key feature benefits, and stay aligned with our roadmap so that you can keep your segment engaged, identifying opportunities to connect with your audience(s) in new or innovative ways
- Partner with Sales & Sales Enablement to swap key insights that can improve either marketing or sales outcomes, collaborating on activation materials to help sellers and customer success teams engage with prospective or existing customers
Our take
Mural is a virtual collaboration platform that caters both to the increasing demand for visual work methods and the shift towards remote working. Functioning more like a team- or business-wide whiteboard than a chat room, it is part of a developing trend away from single-channel platforms like Slack and towards a more integrated collaborative workspace.
Founded in 2011, Mural is an early entrant in an increasingly crowded field which includes rivals such as Gather and Tandem. However, it stands out with the flexibility of its approach to multi-functional virtual spaces and range of integrations. This has allowed it to gather a large customer base in a diverse range of companies including IBM, Autodesk and SAP.
The company boasts strong development, securing multiple funding rounds early in its journey that grew its valuation beyond $2 billion. It has since successfully found a more mature direction through leadership changes and a rebrand, continue its growth in a new phase for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$50m
SERIES C
Aug 2020
$118m
SERIES B
Total funding: $216.8m
Company benefits
- Company equity
- Health insurance
- Fertility benefits
- MURALvida stipend
- Fully remote team
- Flexible time off
- Parental leave
- End of Year Closure
- Design thinking trainings
- MURAL free forever plan
Company HQ
Chinatown, San Francisco, CA
Leadership
Leigh-Margaret Stull
(CEO)Previously spent 13 years at CareerBuilder, in roles including CPO/CMO and COO. Former Innovation Advisor, Business Consultant and Change Management Leader.
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