Website Manager, Dealfront
Go-to-market platform
Job no longer available
Go-to-market platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To grow businesses' revenue to its fullest with GDPR-compliant B2B data.
Role
Who you are
- Proficiency in managing and maintaining websites, ensuring functionality and accuracy, ideally within the B2B SaaS sector and with multilingual websites
- Experience with Content Management Systems (CMS) like Contentful, WordPress, Drupal, or similar platforms
- Familiarity with developer platforms such as GitHub, Microsoft Azure, or Google Cloud
- Knowledge of website hosting, troubleshooting, and coordination with IT teams or vendors
- Understanding of SEO best practices and the ability to work with SEO agencies to optimise search engine rankings
- Experience with tools like Google Analytics and Search Console to monitor and improve website performance
- Familiarity with on-page and technical SEO
- Expertise in website performance tools like Google Analytics, Google Search Console, and PageSpeed Insights to enhance site speed and user experience
- Strong analytical skills to identify improvement opportunities through KPIs
- Proficiency in using tools like heatmaps (e.g., Hotjar) and A/B testing platforms to analyse user behaviour and improve conversion rates
- Experience creating high-conversion landing pages, forms, and CTAs
- Knowledge of content management processes, including optimisation of CMS for smooth content updates
- Ability to ensure content aligns with SEO and brand guidelines
- Strong project management skills, with the ability to manage website-related projects from concept to launch
- Familiarity with agile or other project management methodologies, ensuring timely delivery
- Advanced skills in web analytics platforms like Google Analytics, Google Search Console, Dreamdata, SEMrush, or similar platforms
- Ability to interpret data, create reports, and provide actionable insights for website enhancements
- Excellent communication and teamwork skills to work with cross-functional teams like Product Marketing, Sales, and external vendors
- Ability to bridge technical and non-technical team members
- Knowledge of website security best practices and compliance with regulations like GDPR
- Experience conducting security audits and managing backups
- Leadership in encouraging professional development within the team, fostering continuous learning
- Staying updated on industry advancements and integrating new practices to maintain competitive advantage
- The ideal candidate will have a strong mix of technical and strategic skills, with a focus on continuous improvement to keep our digital presence competitive in the market
What the job involves
- Dealfront is seeking an experienced Website Manager to join our team. The Website Manager will oversee the development, management, and optimisation of our company’s web presence
- Reporting to the Director of Content Marketing, you will be responsible for maintaining and enhancing the website to support marketing and sales initiatives, ensuring it’s optimised for user experience and lead generation
- As part of the Studio Pod, which includes a Design Manager, Graphic Designer, and Copywriter, you will collaborate closely with teams like Product Marketing, Growth Marketing, and Performance Marketing. Together, you will ensure that the website aligns with broader marketing objectives and contributes to the success of our company’s overall strategy
- Oversee day-to-day website operations, ensuring all pages are up-to-date, accurate, and fully functional
- Work with cross-functional teams, including Product Marketing, Growth Marketing, and Performance Marketing, as well as other areas of the business like Sales and Customer Success, to plan and implement new features, content, and design updates
- Manage website hosting, security, and troubleshooting in coordination with the IT department or external vendors
- Work collaboratively with our SEO agency to increase website traffic, enhance search engine rankings, and ensure pages are optimised for organic search
- Monitor website performance using tools like Google Analytics, identifying opportunities for improvements in site speed, user experience, and other KPIs
- Analyse user behaviour through tools like heatmaps and A/B testing, developing insights to enhance the website’s ability to capture leads and convert visitors
- Implement conversion-focused landing pages, call-to-actions (CTAs), and forms to drive signups and demo requests
- Work with our Content Pods to maintain and optimise Content Management Systems to ensure smooth content publishing and updates
- Ensure content aligns with SEO best practices and brand guidelines
- Regularly report on website performance, including traffic, user engagement, and conversion metrics
- Use data-driven insights to guide decisions and provide recommendations for website enhancements
- Manage website-related projects, from initial concept and scoping to development and launch
- Collaborate with internal teams and external vendors to ensure timely execution of website updates and projects
- Ensure the website complies with legal requirements such as GDPR and other privacy standards
- Regularly conduct security audits and manage website backups
- Encourage and facilitate ongoing professional development within the team, providing opportunities for training and skill enhancement
- Lead by example, staying informed about industry advancements and continuously improving your own skills
Our take
Oftentimes, sales and marketing teams operate separately instead of in tandem. For instance, the marketing department might deploy digital marketing strategies to drive traffic to the company's website, using marketing funnels to convert them into leads, while the sales department cold-contacts people - an expensive and ineffective process that Dealfront aims to update.
The company - formed from the 2022 merger of Echobot and Leadfeeder - supplies a go-to-market platform that bridges the gap between marketing analytics and sales. With Dealfront, businesses can concentrate their efforts on the highest-value customers (companies that are actively searching or in need of their solutions), cutting down time lost pursuing leads that do not convert to sales.
Post-merger, the company has raised substantial funding that will be invested in international expansion and hiring new talent - with the rebranded Dealfront name already serving upwards of 8000 clients. Operating in a strong market, that is expected to surpass $9.5bn by 2028, Dealfront is well positioned to meet, and possibly exceed, its growth plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
88% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$3.3m
SERIES A
Jun 2017
$0.8m
SEED
Total funding: $4.7m
Company benefits
- The opportunity to work remotely, with a flexible work schedule
- Mental Health support with Auntie
- Annual company retreats in sunny locations and team off-sites
Company HQ
Oststadt, Karlsruhe, Germany
Articles
Leadership
Bastian Karweg
(Group CEO)Founded Echobot in 2011 as CEO. Has also founded several other companies, serving in many of them as CEO.
Herkko Kiljunen
(CTO)Co-founded Leadfeeder in 2012 as CTO. Has a background in Software Design.
Pekka Koskinen
(CPO)Co-founded Leadfeeder in 2012, where they served as CEO. Also co-founded Fraktio and Cluby, among others.
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